By Gillian Janicki and Logan Trautman for PRNews In the dynamic world of marketing and brand promotion, the traditional approach to influencer partnerships is evolving. Conventional influencer relations strategy involves identifying and collaborating with influencers deeply rooted in a particular niche, such as food, travel or fashion. However, an alternative approach is emerging—one that involves […]
It’s Time to Curtail “Horse Race” Coverage of Elections: What You Can Do Introduction by Bruce Hennes, Hennes Communications Dear Valued Readers, In our continuous effort to enrich your understanding of the ever-evolving landscape of crisis communications, we bring to your attention a significant piece published by the prestigious Harvard Kennedy School and the Shorenstein […]
From our friend and colleague in Australia, Tony Jaques… Who should speak in a crisis? That deceptively simple question can help determine whether an organisation’s reputation is enhanced or irreparably damaged when things go wrong. And behind that question are two common errors in crisis management. The first error is the idea that “speaking with one voice” […]
From Emma Goldberg, writing for The New York Times… After reading the details of Hamas’s attacks on Israel on Oct. 7, Brad Karp, who runs the law firm Paul, Weiss, sat at his computer and wrote a memo to his roughly 2,000 employees. He didn’t ask the firm’s spokesman to draft it; he channeled his […]
By Stephanie Vozza for Fast Company You’ve decided to ask for a raise. Should you go into your boss’s office first thing in the morning to get it out of the way? Or wait until the afternoon? Wait until tomorrow? Your chances of success will depend on your ability to read the room. Paying attention to […]
By Michelle Ubben for PRNews In this fast-changing world with nearly limitless ways to get your message out, independent coverage from credible media outlets remains the Holy Grail. But there’s a reason it’s called earned media—PR professionals have to work hard and employ smart strategies to attract reporter attention and win hard-earned coverage. Given the evolving media […]
By TJ White for O’Dwyer’s Something bad has happened: The organization you’re tasked with leading and defending has found itself in the crosshairs of Capitol Hill. Removing, for a moment, what’s occurred that has brought you to this crossroads, it’s important to look at the facts: • You have very little time to prepare. • […]
Our good friend and colleague, Dr. Tony Jaques, is a prolific writer and commentator on risk, issues and crisis management. Based in Melbourne, Australia, he consults and has written three books in the field, also producing his must-read newsletter, Managing Outcomes. Tony’s latest book is titled Ten Things Law School Doesn’t Teach About Crisis Management. Read below to […]
Time Magazine chose Taylor Swift as Person of the Year, offering a jump-off to examine the challenges faced by CEO’s and nonprofit executives in today’s climate of intense consumer activism and digital scrutiny, highlighting how modern boycotts and activism can cause lasting reputational damage to brands, unlike in the past. The article emphasizes the need for […]
By Stephen Shankland for CNET The concert is in London. You’re watching it live from your home in Atlanta. What makes that possible is a network of subsea cables draped across the cold, dark contours of the ocean floor, transmitting sights and sounds at the speed of light through strands of glass fiber as thin […]