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Mastering the Zoom Apology

By Bruce Hennes & Nora Jacobs, Hennes Communications A CEO, executive director, bar association president or other business executive has to apologize or speak about something very important. The stakes are high – and in this COVID-19 era, the apology is going to have to be done using Zoom or another virtual platform. Under any […]


The Two Political Conventions – It’s Not Just What You Heard, But What You Saw

We’ve said it over and over again to our clients and in this newsletter:  how you say something is almost always more important than the way you say it. Joe Navarro agrees.  He’s author of the international bestseller What Every BODY is Saying: An Ex-FBI Agent’s Guide to Speed-Reading People and The Dictionary of Body […]


They Know How to Prevent Megafires. Why Won’t Anybody Listen?

By Elizabeth Weil, writing for ProPublica… What a week. Rough for all Californians. Exhausting for the firefighters on the front lines. Heart-shattering for those who lost homes and loved ones. But a special “Truman Show” kind of hell for the cadre of men and women who’ve not just watched California burn, fire ax in hand, […]


Are Fans Ready for Some NFL Football?

Nicole Schuman, writing in PR News… Major League Soccer relaunched. Then golf. Major League Baseball. NASCAR. The NBA. The WNBA. The National Hockey League. It’s the National Football League’s time to shine. Excitement for the unique 2020 season began in April, when most people were locked down at home due to the quick spread of […]


Eight Lessons I Learned from Hiring a Writing Coach

By Ari Lewis, writing in Crain’s Cleveland Business… The best athletes in the world have personal trainers: LeBron James, Serena Williams, Megan Rapinoe. I knew that to be the best, I needed to hire a writing coach to take me to the next level. As a species, we have a monopoly on collective knowledge. So […]


Crisis Communications in Sports

Crisis Communications in Sports breaks down the latest news and crises in sports communications. Sports marketing veteran Jim Rocco and crisis communications strategist Isaac Benjamin offer their insight on dealing with sensitive situations and how to rectify problematic actions; whether it is dealing with the media, tone-deaf public statements, or complicated internal affairs. Episodes feature […]


Public Health’s Share of the Blame: US COVID-19 Risk Communication Failures

The World Health Organization defines risk communications the exchange of real-time information, advice and opinions between experts and people facing threats to their health, economic or social well-being. The ultimate purpose of risk communication is to enable people at risk to take informed decisions to protect themselves and their loved ones. Risk communication uses many […]


What if Facebook Is the Real ‘Silent Majority’?

From Kevin Roose, writing in The New York Times: Listen, liberals. If you don’t think Donald Trump can get re-elected in November, you need to spend more time on Facebook. Since the 2016 election, I’ve been obsessively tracking how partisan political content is performing on Facebook, the world’s largest and arguably most influential media platform. […]


Are the Biggest Threats to Your Organization’s Reputation Languishing in HR’s Bottom Drawer?

By Nora Jacobs, Hennes Communications As we have seen countless times during these COVID-stricken months, employees are working on a short fuse.  Isolation, stress and a galvanized political landscape have combined to create an environment where casual comments on social media explode into wars of words, workplace rules spawn walkouts, and long-simmering resentments about past […]


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