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Taking a Stand: How and When Should Companies Speak Out on Political Issues?

From Margaret Steen, writing for Directors & Boards… When the nation was riveted by protests over police killings, should companies have added their voices to the discussion? Should every company have an official and public position on sustainability? Questions like these are arising with increasing frequency, as companies find themselves under pressure — from employees, […]


Resuscitating CDC’s Reputation

Once again, we highlight the work of Dr. Peter Sandman, one of the country’s preeminent experts on the subject of risk communications. In this piece, Dr. Sandman writes about what the CDC needs to do to regain public trust in talking about coronavirus, the tug-of-war between science and politics and the avoidance of hubris. As […]


“Use As Directed” Isn’t Just a Lawyer-Mandated Slogan

By Bruce Hennes, Hennes Communications (Editor’s Note:  The article below was written on April 19.  On May 5, Peloton completely reversed itself and agreed to recall its Tread Plus treadmills from the U.S. market in a deal struck with federal safety regulators.  “I want to be clear, Peloton made a mistake in our initial response […]


Why Oprah’s Interview with Harry and Meghan Matters

From Tom Jones, writing for Poynter… Why should we care? What’s the big deal? Don’t we have more important things to worry about than some soap opera half a world away? That was the general feeling among many following Sunday night’s Oprah Winfrey interview with Prince Harry and Meghan, the Duchess of Sussex. Millions of […]


Inside the PGA Tour’s Shutdown at the 2020 Players Championship

From Ryan Lavner, writing for the Golf Channel… What they recall now, a year later, is the dizzying speed. How the novel coronavirus mushroomed from an international issue into a global pandemic. How in the span of a day, they retreated from 40,000 maskless fans to no spectators to zero tournaments – period – for […]


Texas Storm Communications Show Stark Messaging Contrasts

By Nicole Schuman, writing for PRNews… On top of a global pandemic and unprecedented economic downturn, Texans also had to deal with the fury of Mother Nature over the past week, when an unlikely winter storm wreaked havoc on one of the nation’s largest states. In an area not exactly used to dealing with snow, […]


Monumental Crisis Management FAIL: Ted Cruz’s Mexican Vacation

By Nora Jacobs, Hennes Communications As is now clear to the entire country, Senator Ted Cruz apparently skipped class the day they taught Crisis Management 101.  As his constituents and fellow Texans faced a winter storm that may be the costliest in the state’s history, boiling snow for drinking water and burning furniture to heat […]


KPMG’s Bill Michael Resigns After Telling Staff to ‘Stop Moaning’

Recently, we were asked to comment on the story below.  Our quick analysis:  it’s not like he said something accidental, or something he didn’t mean. His words clearly expressed his beliefs. And those beliefs were not consistent with the values of KPMG – and appropriate action was taken. From Mark Sweney & Joanna Partridge writing in […]


Goodell Super Bowl Pre-Game Interview Showcases PR Fundamentals

Nicole Schuman at PRNews writes: From a PR standpoint, highlights of CBS’s Super Bowl pregame show didn’t come from Miley Cyrus’s concert for essential workers or the moving piece celebrating the 30th anniversary of Whitney Houston’s performance of the national anthem. It came from a simple interview that many viewers may have missed while preparing […]


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