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What Arnold Schwarzenegger’s Russia Video Can Teach Us All About Talking to the Misinformed

Misinformation, incorrect impressions…call it whatever you want, but when someone arrives at a conclusion based on incorrect facts and then proceeds to influence others and make decisions based on those incorrect facts, your company can suffer, your stockholders and stakeholders can suffer – and your country can suffer, too. Here’s a short Master Class from…Arnold […]


Volodymyr Zelenskyy is Unfiltered, Unadorned, and Unafraid. He’s Writing the Future of Crisis Leadership.

From Marguerite Ward, writing for Insider Magazine… Three weeks ago, when President Joe Biden offered Ukrainian President Volodymyr Zelenskyy an escape from his country as Russian forces invaded, Zelenskyy replied, “I need ammunition, not a ride.” The answer is emblematic of Zelenskyy’s unflinching allegiance to the people of Ukraine, which has taken center stage as the world […]


The Browns Take a PR and Reputation Gamble on Deshaun Watson

Browns Release Statement After Deshaun Watson Acquisition Dee and Jimmy Haslam: “We spent a tremendous amount of time exploring and investigating the opportunity to trade for Deshaun Watson. We are acutely aware and empathetic to the highly personal sentiments expressed about this decision. Our team’s comprehensive evaluation process was of utmost importance due to the […]


Who Should Take the Lead in a Crisis?

With no barriers to entry, every public relations firm in the U.S. – and many around the world – now appear to offer “crisis communications.” They don’t. At least, all of those who claim to don’t. Crisis work requires a different – and often counterintuitive – skill set from the traditional practice of public relations.  […]


Zelensky Shows the Power of Persuasion During Time of Crisis

From Evan Nierman, writing for The Hill… Whether he is reporting news in cryptic sound bites on Twitter or speaking from a gloomy subterranean bunker or darkened streets, Ukraine’s President Volodymyr Zelensky continues to demonstrate the enormous impact of harnessing powerful messages and sharing them with the right tone and authority. In addition to his undeniable bona fide […]


Fighting Putin’s Propaganda: Narrative Response Toolkit

From our colleagues at Lynn PR in the United Kingdom, written by Stefan Rollnik… President Putin is waging two wars which are mutually reinforcing.  One with bombs and one with information. In seeking to pollute the information space with bad information, contradictory information and downright lies, Putin is blurring the lines of reality and making […]


How Crises Affect Law Firm Leaders — and Some Helpful Resources

By Gina Rubel, writing for Attorney at Work… I’ve been thinking about what it means to lead a company through crises and how each crisis affects law firm leaders. A few years ago, I believed I had handled just about every type of crisis conceivable. How wrong I was. In recent years, we have dealt […]


The Reputational Risks Of Doing Business In Russia

By Maja Pawinska Sims, writing for PRokeMedia… Over the past two weeks, we have seen an unprecedented brand exodus from Russia. International brands that have been present in the country for many years have made the decision to pull out of their operations, as a direct consequence of president Putin’s own decision to invade Ukraine. […]


Corporate and Social and Political Engagement: An Introduction

By Alexandra Reed Lajoux, writing for Directors & Boards… Corporations  have the right to free speech. Should they exercise that right? Should corporations take public stances on social issues? Should they make contributions to political action committees or political parties? Under what circumstances do such actions create issues for corporations and their boards? These questions […]


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