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How Much Could Your Next Crisis Cost?

From our colleague and good friend in Australia, Tony Jaques, Director of Issue Outcomes Pty Ltd… The financial impact of any crisis is high, and new research suggests it will only get higher. The Crisis 300 index, just released by reputation consultants SenateSHJ, tracks over 300 crises and reveals that share value plummets by an […]


Crisis Communications: Before, During, and After Disasters

By Dan Stoneking, Dr. Joseph V. Trahan III, Scott Thomsen, and Justin Graney, writing for Homeland Security Today In all the years that we’ve published Crisis Communications Today, we don’t believe we’ve ever written “This is a MUST-READ.”  This one is. Which came first, the classroom or the disaster?  It doesn’t matter.  They are interwoven […]


If You Attended One of Our Seminars in the Last Few Years, We Can Help Arrange for You to Receive One Free Credit Hour Towards a Graduate Certificate in Crisis Communications

Are you ready to elevate your career and become an indispensable asset to your organization? Ohio University’s prestigious Scripps College of Communication offers an exceptional opportunity that could transform your professional trajectory. Through an innovative partnership with Hennes Communications, if you recently attended a seminar with Bruce Hennes, you can receive one free credit hour […]


The Communicator’s Role in an Anti-Expert Era

By Jennifer Hahn, writing for PR News… Public health wise, 2025 is off to a rough start. Current data shows that H5N1 Bird flu has spread from millions of birds to nearly 1,000 cows and 69 humans.  Newly-minted United States Health and Human Services Director and outspoken vaccine skeptic, Robert F. Kennedy Jr., used his first week in office […]


5 PR Tips for Using Bluesky and RedNote

By Lindsey Bradshaw writing for PR News… Did you know social media actually dates back to the 1970s? Long before the web, the PLATO (Programmed Logic for Automatic Teaching Operations) computer system pioneered online communities with message boards, email, chat rooms and games, laying the foundation for today’s social platforms. It was followed by Bulletin Board Systems, […]


Speaking Out or Staying Silent: A Guide to Creating Communications Plans for Bars

By Nick Hansen, writing for The American Bar Association “If you can see it coming, it’s not a crisis,” said Bruce Hennes, CEO of Hennes Communications, to audience members at his 2024 Bar Leadership Institute workshop “Speaking Out or Strategic Silence? Organizational Approaches to Issuing Public Statements.”Hennes, along with (now former) Cleveland Metropolitan Bar Association […]


The Skill Set That Got You Into the C-Suite Isn’t Necessarily the Skill Set You Need to Manage a Crisis

By Bruce Hennes, Hennes Communications It’s a simple fact: Controversies today are tried in the Court of Public Opinion more often than the Court of Law. News now breaks first on social media, with traditional media sweeping Twitter/X, Facebook and YouTube for leads. Whether your organization is immersed in crisis or dealing with a hot-button […]


Should We Put Out a Statement?

By Seth Chalmers, writing for The Stanford Social Innovation Review… “Should we put out a statement?” If you’re a nonprofit communications professional, you’ve heard that question many times, often the day after some major news event. Since the October 7 massacres in Israel and subsequent war in Gaza, many nonprofits have struggled to decide whether […]


Faced With Executive Orders, What Are Schools’ Marching Orders?

By Thom Fladung, Hennes Communications • Understand what the orders mean – and don’t mean • Review policies and procedures now, with your legal counsel involved • Keep communicating – including when you’re not sure what’s next • Take a deep breath The news coming at school administrators and school boards has been fast and […]


The Elements of Meaningful Conversation: Fewer Mirror Questions, More Follow-Ups

By Alison Wood Brooks for HBD Working Knowledge When my fellow researchers and I analyzed 15-minute get-to-know-you conversations among 398 strangers, we found that four dominant question types emerged: introductory, mirror, topic-switching, and follow-up. So how do we distinguish these question types? Introductory questions are what they sound like—“What’s your name?” “How are you?” or […]


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