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The Dividend of Crisis (Yes, There Is One)

[By Nora Jacobs, Hennes Communications] If you want a recent wonderful example of an organization doing well by doing good, you need look no further than West Virginia’s Greenbrier Resort, which was at the epicenter of that state’s recent historic flooding. West Virginia was declared a federal disaster area after torrential rains swept through the […]


The Social Media Uproar Over Harambe’s Death

Cameron Knight figured Saturday would be a good day to catch up on some weekend work. Barring any breaking news, he planned to finish a Memorial Day story and a piece on the anniversary of the Beverly Hills Supper Club fire. As the breaking news reporter at The Cincinnati Enquirer worked, he listened to the […]


3 Lessons From General Mills During a Product Recall

A brand’s worst nightmare: product recall. For brands in the food industry, customers’ health and safety are on the line and any recall situation can turn bad. Every brand should treat a recall situation as a crisis – even if nothing bad has happened yet. Taking the right steps in a recall situation can help protect your […]


McDonald’s and ‘The Founder’: What to Do When Your Brand’s in an Unsought Spotlight

From PRNews Online: “The Founder,” set to open in the U.S. on Aug. 5, is the latest in a string of movies to examine an American corporate institution and the visionary figure behind it. Mark Zuckerberg and Steve Jobs were given the Hollywood treatment (twice for the latter); now it’s Ray Kroc’s turn, the man […]


6 Tactics For Leveraging Your Employees During a Social Media Crisis

From GaggleAmp: Every company of any size inevitably encounters a crisis situation at some point. Today, with numerous social media platforms, a crisis can quickly become very public and spread far and wide – well beyond your local city or even state.  But, the same social media platforms that can help spread a negative story […]


Top 5 Mistakes Businesses (and Governments) Make in Disasters

According to the UK-based Business Continuity Institute, the top 5 mistakes that businesses and governments make when preparing to respond to, mitigate and move forward from disaster: 1.  Failing to define worst-case scenario. 2.  Failing to to fully understand the risks associated with its operation, and then failing to take the necessary steps to mitigate those risks. 3.  Neglecting […]


How One Restaurant Critic Took on the Food Fables We’ve All Been Fed

Laura Reiley’s first investigation was a small one. But it proved to be a nibble into something much bigger, a story the Tampa Bay Times’ food critic took on this week. Four years ago, over dinner at Tampa’s famous Bern’s Steak House, Reiley listened as the waiter expounded on specials that came from the restaurant’s […]


9 Ways Spokespeople Can Annoy Reporters

It’s no secret that journalists get exasperated with PR pros who pitch wholly inappropriate stories to them. Even those PR pros who are experts at researching a particular journalist’s beat and outlet and successfully land an interview for their company’s lead spokesperson—say, a CEO—can aggravate time-strapped journalists if that spokesperson is ill-prepared or has a […]


Crisis Communications Lessons From the Campaign Trail

From our colleague, Caitlin Rourk: The 2016 presidential election has been nothing short of a spectacle, turning traditional political conventions (no pun intended) squarely on their head. And just as this election has forced the political establishment to alter its strategies, business organizations must reevaluate how to approach the unpredictable and unforgiving crises they face […]


Is Search Engine Suppression an Ethical Practice?

[by Howard Fencl, Hennes Communications] The University of California, Davis Chancellor Linda P.B. Katehi is on administrative leave for spending university cash to push negative news down in search engine results, among other allegations. She authorized spending $175,000 with a search engine suppression (SES) firm in an effort to move five-year-old headlines about campus police […]


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