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Lessons From a School on Handling a Social Media Crisis

By Thom Fladung, Hennes Communications Whether in-person or virtual, the kids are still in school.  For the moment, however, this will be a class for the adults – and class is now in session on how to handle a social media crisis. On a Labor Day Sunday some time ago, the leadership team at a school that […]


CrowdStrike’s President Accepting the ‘Most Epic Fail’ Award in Person was a PR Masterclass, Experts Say

By Shubhangi Goel for Business Insider CrowdStrike’s president himself just collected an award for the “most epic fail” following the company’s mass IT outage. The cybersecurity firm’s president, Michael Sentonas, said he wanted to receive the award in person because the company aimed to own its mistake. “I want every CrowdStriker who comes to work to see it,” […]


Top Tips: How to Navigate a Negative Viral Trend

By Nicole Schuman for PRNews The words “TikTok Trend” can strike fear in many adults’ hearts. Some have led to Kia cars being hotwired, stolen and kids being charged with grand theft auto. The milk crate challenge led to many injuries. Another viral social media phenomenon, the Tide Pod challenge poisoned many teenagers who ingested the said pods. It can […]


The Role of School Boards and Superintendents in Crisis Management

Introduction by Bruce Hennes, Hennes Communications Ensuring the safety of students is a collective responsibility, with school board members and superintendents playing a crucial role. In today’s world, where school safety is increasingly at stake, it is imperative that these leaders receive adequate crisis management training and share lessons learned to effectively address the challenges […]


Hennes Communications Listed Among Top Advisors to the Legal Profession

Hennes Communications has been named among the top crisis PR firms in the U.S. by Chambers and Partners, the leading independent professional legal research company in the world. Hennes Communications is one of only 18 communication consulting firms included in the list for 2024. Bruce Hennes, chief executive officer, also received an individual ranking by […]


‘No Comment’ Is Morphing Into No Response

From Tom Weidlich at PRCG | Haggerty… Former Washington Post media reporter Paul Farhi has a piece in the Columbia Journalism Review this week highlighting the trend (he has numbers) of companies and others not even responding to reporters’ calls for comment. His examples concern crises. Farhi did Nexis searches and found that mentions of the phrase “did not […]


It’s Time Corporates Stopped Trying to be Political Players

From our good friend in Australia, Tony Jaques, at Issues Outcome.  Check out his website here. With universities tying themselves in knots over free speech and campus protests, and corporations struggling to decide what to say on high profile issues, it’s time to revisit whether management should speak up or shut up. Despite the headlines […]


Forget Storytelling. CEOs Must Learn Better Crisis Communication

Published by Tony Jaques for Managing Outcomes When responding to a crisis or a major issue, CEOs need to speak clearly, with authority and empathy. What then to make of the latest advice from consultants McKinsey, whose expert on “go-to-market and omnichannel strategy, agile sales and marketing transformation” proposes that Chief Executives should be their […]


Leading in a Crisis: Committing to Clear Crisis Communications

Why ‘meaning-making’ matters In every crisis, it is essential that government and public sector leaders provide a compelling story. A good crisis narrative teaches the public about the realities of the predicament. It conveys what leaders know, do not know and cannot know, and what they are doing to figure out as much as possible. […]


3 Ways to Clearly Communicate Your Company’s Strategy

By Constantinos C. Markides and Andrew MacLennan for Harvard Business Review A pilot once told us a story about an accident on an early morning flight in the 1950s. As the aircraft accelerated to take off, the captain noticed his flight engineer’s sullen expression and called out, “Cheer up, George.” But in his sleepy state, […]


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