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The Role of the Board in Preparing for Extraordinary Risk

From Nora Aufreiter, Celia Huber and Ophelia Usher writing for McKinsey & Co…. The pandemic has been a stark reminder for many organizations that they are insufficiently prepared for crises that could not merely destabilize them but put them out of business. In this episode of the Inside the Strategy Room podcast, our board perspective series looks at […]


Law Firm Responses to War in Ukraine

From Randy Labuzinski, writing for Law.com… The Russian invasion of Ukraine sheds new light on the pattern of law firms speaking out about social causes and events with significant societal implications. A law firm’s actions can have PR implications, particularly when it comes to what is or is not communicated to stakeholders and the media. […]


Volodymyr Zelenskyy is Unfiltered, Unadorned, and Unafraid. He’s Writing the Future of Crisis Leadership.

From Marguerite Ward, writing for Insider Magazine… Three weeks ago, when President Joe Biden offered Ukrainian President Volodymyr Zelenskyy an escape from his country as Russian forces invaded, Zelenskyy replied, “I need ammunition, not a ride.” The answer is emblematic of Zelenskyy’s unflinching allegiance to the people of Ukraine, which has taken center stage as the world […]


The Browns Take a PR and Reputation Gamble on Deshaun Watson

Browns Release Statement After Deshaun Watson Acquisition Dee and Jimmy Haslam: “We spent a tremendous amount of time exploring and investigating the opportunity to trade for Deshaun Watson. We are acutely aware and empathetic to the highly personal sentiments expressed about this decision. Our team’s comprehensive evaluation process was of utmost importance due to the […]


Who Should Take the Lead in a Crisis?

With no barriers to entry, every public relations firm in the U.S. – and many around the world – now appear to offer “crisis communications.” They don’t. At least, all of those who claim to don’t. Crisis work requires a different – and often counterintuitive – skill set from the traditional practice of public relations.  […]


Zelensky Shows the Power of Persuasion During Time of Crisis

From Evan Nierman, writing for The Hill… Whether he is reporting news in cryptic sound bites on Twitter or speaking from a gloomy subterranean bunker or darkened streets, Ukraine’s President Volodymyr Zelensky continues to demonstrate the enormous impact of harnessing powerful messages and sharing them with the right tone and authority. In addition to his undeniable bona fide […]


Joint Message From the Federal Bureau of Investigation (FBI), and the Cybersecurity and Infrastructure Security Agency (CISA), Regarding the Russia-Ukraine Conflict

Last week, I had the opportunity to attend a private meeting with a group of CEO’s to hear Eric Smith, Special Agent-in-Charge of the Cleveland, Ohio office of the Federal Bureau of Investigation, talk about cybersecurity. The main takeaway was this plea:  If your organization is hacked, you should immediately notify the FBI and CISA.  […]


Fighting Putin’s Propaganda: Narrative Response Toolkit

From our colleagues at Lynn PR in the United Kingdom, written by Stefan Rollnik… President Putin is waging two wars which are mutually reinforcing.  One with bombs and one with information. In seeking to pollute the information space with bad information, contradictory information and downright lies, Putin is blurring the lines of reality and making […]


I’ve Been a Hostage Negotiator for Kidnapped Journalists Like Daniel Pearl. Here’s What I Wish Everyone Knew.

From Daniel Levin, writing in The Forward… Today marks the 20th anniversary of the death of Daniel Pearl, the American journalist who was kidnapped and then brutally murdered by terrorists in Pakistan on Feb. 1, 2002. Danny’s death affected me deeply — his abduction on the way to an arranged interview at a Karachi restaurant, […]


A General Counsel Provides Counsel on Crisis Communications

Maria Feeley, chief legal officer for Washington and Lee University, has seen her share of crises, at Washington & Lee as well as Rosemont College, the University of Hartford and Florida A&M, where she’s worked or served on boards. Think about whether you’d like to be faced with any of these: A social media firestorm […]


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