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What Customers Need to Hear from You During the COVID Crisis

From Jill Avery and Richard Edelman, writing for the Harvard Business School… As the COVID-19 virus pandemic began to sweep across the world, Doug McMillon and his team at Walmart watched in horror. Suddenly, they realized, tomorrow would be nothing like “business as usual” and everything in the company’s marketing plan, from retail execution to […]


The Importance of Understanding and Fulfilling the Duty of Reasonable Care When Reopening School

From our good friend, David Wolowitz at McClane Middleton.  While aimed primarily at independent schools, there are some good nuggets here for public schools. Independent schools planning to have students return to school before there is a vaccine for the COVID-19 virus are understandably concerned about potential liability if a returning student becomes severely ill […]


Crisis Communication: 5 Steps for Damage Control

By Thom Fladung, Hennes Communications, writing for The Wisconsin Lawyer: Attorney Andy Phillips, like many folks, looks back a bit wistfully at the “good old days.” “I wish it was back in the day where I could go home at 6 o’clock and sit down with the paper for a half hour,” says Phillips, whose […]


Making Customers, Clients, Patients & Diners Wear Face Masks

First, they said don’t wear masks.  Then they said it was OK to wear masks.  And now they’re telling us we must wear masks.   In what felt like a matter of days, mask-wearing went from horribly selfish to ethically and in many cases legally obligatory. For many of our readers, there’s now a new problem […]


How Your COVID-19 Communications Can Prepare Your Company to Talk About Any Crisis

By Howard Fencl, Hennes Communications It may feel like ages ago now, but think back to when you first began to deal with how the COVID-19 pandemic would affect your business. You scrambled an internal team to communicate minute-by-minute changes  about how the business would adapt. How your employees should work at home. How they […]


Board Leadership and Performance in a Crisis

From the Harvard Law School Forum on Corporate Governance: Every industry across the globe has faced a crisis at some point in time. While most large companies survive, many struggle for years following a period of severe adversity. Others prevail and become stronger than before. How companies address crises has changed over time, as has […]


3 Keys to a Successful Virtual Presentation

Rob Biesenbach, in CommPro, writes: Virtual presentations have always been hard. Audiences are restless, distracted and can easily tune out since no one’s watching them.  But doing a virtual presentation from home is even harder — both presenters and audiences are dealing with isolation, disruptions and limited technology.  So if you want to make a […]


How to Manage a Remote Law Firm and Legal Team Effectively During COVID-19

From Dave Poston, writing in the North Carolina Lawyers Weekly: While attorneys have made great strides in recent years expanding remote worker policies and capabilities, as well as having a newfound commitment toward wellness, COVID-19 forced immediate implementation upon the legal industry. Timelines vary, but we could be in this situation for a few months […]


Returning to the Classroom: How to Communicate Your District’s Plan to Reopen

By Nora Jacobs, Hennes Communications School districts across the county are about to turn the page on an historic chapter in American history.  Students spent almost a third of the school year going to class at the kitchen table.  Teachers learned to become adept purveyors of distance-learning.  Parents quickly became tutors and taskmasters while balancing […]


Why People Feel Misinformed, Confused, and Terrified About the Pandemic

Two of the foremost experts in the field of risk communications, Peter Sandman and Jody Lanard, just wrote a paper for the Center for Infectious Disease Research and Policy (CIDRAP) at the University of Minnesota. In it, the latest thinking and a great list of to-do’s – and not-to-do’s – for elected officials dealing with […]


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