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The Bruce Willis Deepfake Is Everyone’s Problem

By Will Bedingfield for WIRED JEAN-LUC GODARD ONCE claimed, regarding cinema, “When I die, it will be the end.” Godard passed away last month; film perseveres. Yet artificial intelligence has raised a kindred specter: that humans may go obsolete long before their artistic mediums do. Novels scribed by GPT-3; art conjured by DALL·E—machines could be […]


Today’s Lesson for Schools in Crisis: Make Communication Part of the Solution

By Thom Fladung, Hennes Communications So far in 2022, as of the end of September, Hennes Communications had worked with dozens of schools, school districts and other education organizations. Our work involved serious issues and potential controversies including: Sexual misconduct allegations involving teachers Sexual misconduct allegations involving students Tense labor negotiations Superintendents facing no confidence […]


September 11: Escaping the South Tower and a Framework of Surviving an Infrastructure Disaster

Detect, Deny, Deduce, Debate, Decide, Do, Drive, Deliver and Divulge Kevin Laub was in the South Tower of the World Trade Center on 9/11 when the North Tower was struck by the first plane.  Despite being told there was nothing to worry about, followed by instructions to stay in-place and the inertia and paralysis of […]


Is Your Crisis Communications Plan Up to Date?

By Claudia Pritchitt for Professional Planner If you were looking for a prime example of how not to manage crisis communications – look no further than Optus. Since the news of its data leak broke Optus has failed at every turn to communicate adequately with impacted customers, with government agencies trying to assist, and with media reporting […]


How Social Media Amplifies Misinformation More Than Information

By Steven Lee Myers for The New York Times It is well known that social media amplifies misinformation and other harmful content. The Integrity Institute, an advocacy group, is now trying to measure exactly how much — and on Thursday it began publishing results that it plans to update each week through the midterm elections […]


Better Crisis Communications Needed in Health Emergencies

Trust is key for combatting a pandemic or other public health emergency.  Trust is predictive of how people are going to take in information and act on that information.  Trust is incredibly difficult to earn but so easy to lose.  Here, you’ll find a list of guiding principles for crisis communication.       Photo […]


Shifting Pitching Tactics Yields Positive Results for Communicators

By Nicole Schuman for PRNews A recent survey conducted by Propel, a PR management platform, revealed positive news for media relations pros. The Q4 2022 Propel Media Barometer found journalists are responding to pitches more often. Zach Cutler, Propel co-founder, CEO & chairman, and former PR agency owner, believes this uptick stems from changing PR strategies. “We’ve […]


Tips for Creating Powerful, Pithy and Publishable Soundbites

By Jonah Bryson for PRNews The 24-hour news cycle drowns countless stories that deserve attention. Stories cannot land press coverage without a tasty soundbite, as Dr. Neil deGrasse Tyson describes them. Hence it is paramount to design, deliver and circulate soundbites strategically. Here are two that have stood the test of time: “The only thing we have to […]


Ten Things You Need to Know As a Woman In-House Lawyer (for Non-Lawyers, Too)

Here’s a list of ten things this writer has observed women lawyers don’t know or do as in-house counsel that their male counterparts seem to do quite well.  It is her belief that, over time, this has resulted in a widening of the gap between them, and, if women in-house counsel focus on these ten […]


On Brett Favre’s Welfare Scandal

By Thom Weidlich for PRCG | Haggerty LLC Talk about a reputational challenge. The heat keeps turning up on ex-NFL quarterback Brett Favre. As part of a larger scandal, he’s alleged to have pressured Mississippi officials to turn over $8 million in welfare funds for his pet projects, including a volleyball stadium at his alma […]


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