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Training Near Terror

[by Howard Fencl, Hennes Communications] On March 22, Bruce Hennes and I were leading a day-long crisis management/media training program in the Netherlands when explosions ripped through Brussels Airport and the Maelbeek metro station. Though the terror struck more than 100 miles south of our training room, everyone’s smart phones immediately began dinging and beeping […]


Sponsors Cut Ties After Maria Sharapova Drops Drug-Test Bombshell

From Ragan’s PR Daily:  When tennis star Maria Sharapova hastily called a press conference, many reporters expected the athlete would be announcing her retirement. Instead, Sharapova dropped a startling admission: She had failed a recent drug test for the Australian Open. Sharapova’s drug test results came back positive for meldonium, a drug used to treat […]


The Mistakes That Make a PR Crisis Even Worse

From Entrepreneur Magazine:  Managing a public relations crisis feels like piloting an out-of-control plane. You want to minimize the damage, not point the nose toward Earth and push the throttle. Keep your business from going into an uncontrollable free fall by avoiding these big PR mistakes. Don’t reinforce what everyone is saying. In 2012, Matt […]


The Definitive Guide to Selecting The Right Spokesperson

[By Nora Jacobs, Hennes Communications] One of the most common decisions we encounter when clients face a crisis situation is helping them choose the individual who will serve as their spokesperson.  Rarely does anyone volunteer for this assignment and most draftees accept it with grudging resignation.  In truth, being a spokesperson is a high-risk job […]


Why Cleveland’s Reputation Can Survive Republican National Convention Protests

[By Thom Fladung, Hennes Communications] As of July, I’ll be able to say I’ve worked in the cities that played host to two of the last three Republican National Conventions. Given that I was in St. Paul, Minnesota, serving as editor of the St. Paul Pioneer Press during the 2008 RNC, people have asked what […]


Crisis Management and Your Reputation in the Supercharged Era of “Confirmation Bias”

[By Howard Fencl and Thom Fladung, Hennes Communications] It’s a nightmare scenario in every organization’s 21st century communications plan: Your reputation is under attack and it’s all playing out on Facebook, Twitter and other sites. Social media trolls light a digital wildfire, igniting a massive, cascading misinformation campaign about your business. Rumors, false accusations and outright […]


The First 20 Minutes: 6 Tips for Communicating When a Crisis Hits

From DCInno:  Picture this: A user of your new on-demand service just posted a story to her blog about a terrible experience, and major media outlets are now reporting on the story. Someone discovered your app is inadvertently making users’ private information public, and now they’re outraged. Your company’s founder posted an offensive rant to […]


VW’s Crisis Strategy: Forward, Reverse, U-Turn

From The New York Times:  Someday, Volkswagen’s emissions cheating scandal will be studied in crisis communications textbooks. And not in a good way. “There was something like a tsunami,” Hans-Gerd Bode, Volkswagen’s communications chief since September, said in an interview. “Thousands of calls and emails coming in at the same time.” “A crisis like this, […]


Can Chipotle’s Reputation Management Strategy Save the Brand?

From ContentStandard: A string of food contaminations in its restaurants has put Chipotle in a desperate situation. Its sales in the final quarter of 2015 dropped by nearly 15 percent, and its stock is currently below $460 after an all-time high of $758 just a few months earlier. To try and correct its course, the […]


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