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The Reputational Risks Of Doing Business In Russia

From Maja Pawinska Sims writing for PRovokeMedia… Over the past two weeks, we have seen an unprecedented brand exodus from Russia. International brands that have been present in the country for many years have made the decision to pull out of their operations, as a direct consequence of president Putin’s own decision to invade Ukraine. […]


The Role of the Board in Preparing for Extraordinary Risk

From Nora Aufreiter, Celia Huber and Ophelia Usher writing for McKinsey & Co…. The pandemic has been a stark reminder for many organizations that they are insufficiently prepared for crises that could not merely destabilize them but put them out of business. In this episode of the Inside the Strategy Room podcast, our board perspective series looks at […]


Law Firm Responses to War in Ukraine

From Randy Labuzinski, writing for Law.com… The Russian invasion of Ukraine sheds new light on the pattern of law firms speaking out about social causes and events with significant societal implications. A law firm’s actions can have PR implications, particularly when it comes to what is or is not communicated to stakeholders and the media. […]


Ukraine Questions Global Automotive Giants’ Parts in Russian Military Vehicles

An IndustryWeek article reports a Ukrainian government official recently launched a social media campaign against some of the largest automotive supply companies in the world, saying that Ukrainian armed forces found parts from ZF, Bosch, Danfoss and other global suppliers on Russian military vehicles seized as Russia pummels its Western neighbor with rockets and artillery. […]


Chris Rock’s Joke About Actress Jada Pinkett Smith Creates Crisis For Academy Awards and Will Smith

It was indeed the slap heard ’round the world.  But if you’re looking for Hollywood gossip, look elsewhere.  Instead, let’s look at the situation from the crisis management point of view. Here’s how I saw it: If you’re a high-power celeb and you sit in the front row of the Academy Award ceremonies, you are […]


What Arnold Schwarzenegger’s Russia Video Can Teach Us All About Talking to the Misinformed

Misinformation, incorrect impressions…call it whatever you want, but when someone arrives at a conclusion based on incorrect facts and then proceeds to influence others and make decisions based on those incorrect facts, your company can suffer, your stockholders and stakeholders can suffer – and your country can suffer, too. Here’s a short Master Class from…Arnold […]


Volodymyr Zelenskyy is Unfiltered, Unadorned, and Unafraid. He’s Writing the Future of Crisis Leadership.

From Marguerite Ward, writing for Insider Magazine… Three weeks ago, when President Joe Biden offered Ukrainian President Volodymyr Zelenskyy an escape from his country as Russian forces invaded, Zelenskyy replied, “I need ammunition, not a ride.” The answer is emblematic of Zelenskyy’s unflinching allegiance to the people of Ukraine, which has taken center stage as the world […]


The Browns Take a PR and Reputation Gamble on Deshaun Watson

Browns Release Statement After Deshaun Watson Acquisition Dee and Jimmy Haslam: “We spent a tremendous amount of time exploring and investigating the opportunity to trade for Deshaun Watson. We are acutely aware and empathetic to the highly personal sentiments expressed about this decision. Our team’s comprehensive evaluation process was of utmost importance due to the […]


Who Should Take the Lead in a Crisis?

With no barriers to entry, every public relations firm in the U.S. – and many around the world – now appear to offer “crisis communications.” They don’t. At least, all of those who claim to don’t. Crisis work requires a different – and often counterintuitive – skill set from the traditional practice of public relations.  […]


Zelensky Shows the Power of Persuasion During Time of Crisis

From Evan Nierman, writing for The Hill… Whether he is reporting news in cryptic sound bites on Twitter or speaking from a gloomy subterranean bunker or darkened streets, Ukraine’s President Volodymyr Zelensky continues to demonstrate the enormous impact of harnessing powerful messages and sharing them with the right tone and authority. In addition to his undeniable bona fide […]


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