By Gabriel De La Rosa for PRNews Public relations is a messy business. Even when you don’t screw up, somehow you do. That is even more true now in the emerging AI era of deepfakes, when an image of your likeness can be used against you, even if it wasn’t really you. Take the example of […]
By Daniella Alkobi for PRNews In an age where transparency and trust are crucial to brand loyalty, Kellogg’s recent food dye controversy has left a sour taste in the mouths of consumers. The cereal giant, known for its colorful breakfast staples, has come under fire for its use of artificial dyes—raising concerns over potential health risks and […]
By Tony Jaques for Crisis Response Journal When the label ‘troubled’ is inserted every time your company name appears, you know you are on a hiding to nothing. That is the reality for a once much-admired and envied giant of the aviation and aerospace industry. And it’s a stark example of how a succession of […]
By Shawn Lim for Human Algorithm! In times of crisis, leadership isn’t just about what you say—it’s about how you deliver it. I recently watched a government press conference addressing the accidental exposure of whole NRIC numbers. The gravity of the situation was apparent. But instead of providing clarity, ACRA’s CEO buried herself in a script: Page after page, […]
By Bruce Hennes, Hennes Communications This article highlights the critical distinction between true crisis communications and the practice of traditional public relations, especially in light of recent allegations of unethical tactics in the Blake Lively lawsuit. Crisis communications is portrayed as a principled discipline rooted in truth-telling, accountability and proactive problem-solving, unlike traditional PR, which […]
This article ran first in Crain’s Cleveland Business on December 19, 2024. By Bruce Hennes, CEO, Hennes Communications This article examines the crisis communications lessons from the tragic assassination of UnitedHealthcare’s CEO, Brian Thompson. It critiques the company’s public statements and explores the broader ethical and reputational challenges facing UnitedHealthcare in light of this tragedy […]
By Edge Editors for Dark Reading Question: What value do public relations experts bring to a company during a cybersecurity incident? Ronn Torossian, founder, 5WPR: The threat of a cyberattack is ever-present, making cybersecurity a top priority for organizations of all sizes. But when a cybersecurity incident occurs, it’s not just IT systems and data that are […]
By Lucy Meneghello for Communiqué PR In PR, reactive messaging is no longer an option—it’s a necessity. This strategy encompasses the development of a response to inbound media inquiries or other requests for comments following a major event. As the name suggests, most organizations develop this response reactively. But the best reactive messaging isn’t created […]
In this post-election climate, the expectations placed upon corporations, as well as healthcare, education and social service organizations, are more complex than ever. Navigating societal issues, especially hot-button topics like gender, climate and racial discrimination, is no longer optional—it’s an expectation. This responsibility grows exponentially with the reelection of Donald Trump, as organizations may face […]
By Dawn Dankner-Rosen, Mackenzie Maher for O’Dwyer’s In today’s hyper-connected world, where news and information spread instantaneously, every business or organization will inevitably face some type of crisis that can threaten its hard-earned reputation. The stakes are even higher in healthcare, where effectively managing a crisis could be a matter of life or death. Medical […]