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How Companies Can Find Their Authentic Voice Amid Crisis

By Kristi Knight for Ragan A few short years ago, sending a corporate communication to our employees about personal and political issues such as women’s reproductive rights, gun control, police violence, or other culturally and emotionally charged topics felt taboo. Now, it’s not only normal — it’s expected. The workforce is changing. It’s younger and […]


U.S. Secret Service National Threat Assessment Center Issues Report

By Bruce Hennes, Hennes Communications CAUTION:  This information is issued on a need to know basis.  We hope you agree that you indeed need to know. Situational awareness refers to the ability to perceive, comprehend, and anticipate critical situations in real-time, allowing individuals to make informed decisions and take appropriate actions. Situational awareness is crucial […]


PR Crisis Response is Much More Than Trusting Yourself, But It Begins There

By Seth Arenstein for PRNEWS Editor’s Note: One of the memorable lines in the new “Top Gun: Maverick” film is a variation on Nike’s “Just Do It.” In the film, pilots are reminded their training is excellent, rely on it, trust yourself. “Don’t think, just do,” Tom Cruise’s character tells pilots as a confidence boost. Similarly, Bridget […]


Exclusive: Academy of Motion Pictures CEO Says New ‘Crisis Team’ Will Handle Future Fiascos Like the ‘Slap’

By Eliana Dockterman for TIME Since taking over the position of CEO of the Academy of Motion Picture Arts and Sciences last July, Bill Kramer has spent a lot of time putting out fires. In the past two years, the Oscars ratings sank to their lowest in the show’s history. The Academy has tasked Kramer […]


How to…Cope with the Press

By Charles Gary for Police Mag Less than a month into her job as director of public information, Capt. Nancy Demme of the Montgomery County (Md.) Police Department was looking forward to attending a media training program in neighboring Arlington. Demme never got to attend a single session. Instead, a deadly shooting spree began, and—ready […]


Considerations Before Trying to Squash the Negative Story

By Erika Bradbury for PRNEWS It’s about to happen. You hear a story will run that says unfavorable things about your company. Or, perhaps it’s a story that might lead to negative financial ramifications for your client’s organization. Perhaps, you think, as a PR pro you are paid to use your relationship with the reporter […]


Who Had Meth in their Underwear? The Crucial Need for Clarity in Communications

by Howard Fencl, Hennes Communications Headlines tell your story. Well, good headlines do. Sometimes, because of the arcane vagaries of the English language, a headline can convey eye-opening meanings you never intended. There’s a classic example in which this innocent sentiment LET’S EAT, GRANDMA! becomes something quite different, and something quite sinister, when the comma […]


Mastering the Zoom Apology

By Bruce Hennes & Nora Jacobs, Hennes Communications A CEO, executive director, bar association president or other business executive has to apologize or speak about something very important. The stakes are high – and the apology is going to have to be done using Zoom or another virtual platform. Under any circumstance, delivering an effective […]


In a PR Crisis, Admit the Truth Now or Pay The Price Later

By Arthur Solomon for PRNEWS There’s a maxim that says the cover-up is worse than the crime. Another variation is the cover-up makes the crime worse.   A prime example is the cover-up of the break-in at Democratic National Committee HQ at the Watergate Hotel, in 1972. In our business, unsuccessful cover-ups have brought many entities massive negative media coverage. Years […]


Grading Memphis PD’s Communication: Better Than Some, But Not Perfect

By John Guilfoil for PRNEWS [Editor’s Note: One of many things under scrutiny in the killing of Tyre Nichols is how the Memphis Police Department (MPD) communicated in its initial press release and police report. Critics charge there were gross mischaracterizations of what occurred. Moreover, they contrast with bodycam video and other footage of Mr. Nichols’s beating.  We asked communicator […]


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