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How Talking About the Coronavirus as an Enemy Combatant Can Backfire

Tabitha Moses, a doctoral candidate at Wayne State University, offers an interesting approach to communicating about COVID-19, with lessons for business leaders, too. We see this war reflected in the language that gets used by politicians, policymakers, journalists and healthcare workers. As the “invisible enemy” rolled in, entire economies halted as populations “sheltered in place.” […]


Muddled COVID-19 Messaging: Sometimes the Data Changed; Other Times – Masks, for Example – Your Dishonesty Caught Up with You

It shouldn’t be this hard.  The rules of risk and crisis communications are fairly simple: Tell the truth. Tell it all. Tell it first. Tell it fast. If the situation – or the science – is likely to change as more research is done, warn people ahead of time.  And keep repeating that warning. So […]


Pulitzer Prize-Winning Coverage of the Kent State Shootings Through the Eyes of a Young Editor

There are a number of days, when the world seemed to come to a full stop, seared into the collective memories of Americans:  The end of World War I; the market crash of 1929; Pearl Harbor Day; D-Day; the end of World War II in Europe and the Pacific; the Cuban Missile Crisis; the assassinations […]


The Role of the Board Chair During a Crisis

Achim Schmitt, Gilber Probst and Michael Tushman, writing for JuanRudolfo.com, offer an insightful look at nonprofit governance… Experienced chairpersons know that their success depends on how they walk the tightrope of being too involved or too remote in the company’s strategy execution. Yet when a crisis such as COVID-19 hits and the CEO transforms into […]


Creating a Post-Pandemic Crisis Team

By Nora Jacobs, Hennes Communications Pre-COVID, few of our clients had ever experienced a crisis event with the potential to threaten the very existence of their organization.  Now, almost everyone we talk to has had first-hand experience managing disruptions in supplies, sales, finance, staffing, production, logistics, communications, marketing and technology.  Some organizations have emerged stronger […]


Crisis Management – Your Organization’s Reputation is Its Largest Uninsured Asset

By Bruce Hennes, Hennes Communications Sexual misconduct, data theft, unfair labor practices, OSHA complaints, mergers & acquisitions, active shooters, layoffs, accusations, food tampering, employee fraud and product defects are just a few of the situations today’s CEOs face. It’s been said that an organization’s reputation is its largest uninsured asset – an asset that can […]


How to Nail Your TV News Interview – Part 1

By Howard Fencl, Hennes Communications I’m going to let you in on a little secret. I earned my stripes in TV producing newscasts and managing newsrooms for the better part of twenty years, and I can now freely admit the following: I loved reporters who came trotting breathlessly back into the newsroom with video of […]


Are Employees’ Social Media Posts Still PR’s Problem to Solve?

From Sophie Maerowitz, writing for PRWeek: t may seem like conversations on social media couldn’t possibly get more polarized. But in the face of a pandemic and plummeting economy, during an election year no less, brands continue to find themselves caught in the middle of hot-button issues, forced to choose sides on topics previously thought […]


Journalists Believe News and Opinion are Separate, but Readers Can’t Tell the Difference

From Kevin M. Lerner, Assistant Professor of Journalism at Marist College: The New York Times opinion editor James Bennet resigned recently after the paper published a controversial opinion essay by U.S. Sen. Tom Cotton that advocated using the military to put down protests. The essay sparked outrage among the public as well as among younger reporters at […]


Land O’Lakes Isn’t Talking About Its Logo Change, and That’s a Big Mistake

From AdWeek: The decision by dairy brand Land O’Lakes to eliminate the kneeling Native American woman offering up sticks of butter on its logo marks the end of a problematic mascot with a nearly 100-year history. As of April 30, she—who, by some accounts, was named Mia—is still featured on products on the website. Land O’Lakes said […]


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