small-logo
Need help now? Call 216.321.7774

Ad Council’s Challenge: Persuade Skeptics to Believe in COVID Vaccines

Introduction by Bruce Hennes, Hennes Communications. Persuading skeptics to take the COVID vaccine shouldn’t be this difficult.  From the polio vaccine in the 1950’s  and ’60’s (anyone remember SOS – Sabin Oral Sunday ?) to H1N1, the Centers for Disease Control and Prevention has carefully crafted messages to help the public understand important public health […]


A Key to Helping Clients Make Better Decisions During Crisis

From Wikipedia:  A crisis (from the Greek κρίσις – krisis; plural: “crises”; adjectival form: “critical”) is any event that is going (or is expected) to lead to an unstable  and dangerous situation unstable and dangerous situation affecting an individual, group, community, or whole society. Crises are deemed to be negative changes in the security, economic, […]


Pulitzer-Prize Winning Journalist Laurie Garrett Reiterates Dire Importance of Clear Communication Now

From Nicole Schuman, writing in PR News… Laurie Garrett, a Pulitzer-prize winning science journalist and author, and one of the most prolific voices regarding coronavirus news, gave the keynote speech at last week’s PRSA Icon, the organization’s annual international conference. Garrett delivered a detailed timeline of the progression of coronavirus, paying close attention to the […]


Creating Hitchhikers Not Hijackers in Your Virtual Meetings

From Kevin Eikenberry, writing in Leadership & Learning about something we’ve all experienced, especially spending so much time on videoconferencing… Long before a pandemic, when many of our meetings were in person, meetings were often riddled with inefficiency and frustration. The shift to virtual meetings hasn’t made it better. While there are many causes of […]


The Business of Requiring Masks: Have a Plan, Communicate Clearly

By Thom Fladung, Hennes Communications Ohio Gov. Mike DeWine, faced with escalating COVID-19 outbreaks across the state, has put businesses on notice: Require masks for employees and customers or risk being shut down. “As of today, every single one of our 88 counties has a high rate of virus spread, and areas of our state […]


How to Fumble Public Relations: Fire the Popular Head of PR

By Thom Fladung, Hennes Communications The Houston Texans have been one of the National Football League’s top underachievers this season. A playoff team last season, the Texans hit midseason at 2-6, the head coach was fired after an 0-4 start,   star defensive end J.J. Watt is expected to be traded after the season and star […]


Rage Against the Vaccine: Communicating COVID-19 Facts Amid Anti-Vaxxer Outcry

by Howard Fencl, Hennes Communications Very soon, likely now within weeks, executive leadership across every single market sector will be confronted by a dramatic change in the way they are currently managing their office response to COVID-19.  Because of past inconsistent – and often contradictory – advice coming from a wide variety of social media […]


How to Spot (and Fight) Election Misinformation

From Cynthia Gordy Giwa, writing for ProPublica… Disinformation is deliberately created with the intent to cause harm, while misinformation is incorrect information shared by people who believe it to be true. In 2020, dis- and misinformation about voting are very common online, especially about mail-in and in-person voting. Fabricated content usually tries to play to […]


Every Day is a Crisis: Health Communications in a Pandemic

From Thomas Graham and Dr. Vanila Singh writing in O’Dwyer’s… During a crisis, audiences aren’t looking so much for someone to blame as they’re looking for someone to take responsibility. They’re also looking for someone to restore a sense of calm through offering reasoned, sensible solutions. This takes honesty, transparency, a firm grasp of the […]


Contact Us

Your name Organization name Describe your situation Your phone number Your email address
Leave this as it is