By Matt Petteruto, writing for PRNews Increasing workloads, tighter deadlines and the added pressure to perform in a profession where layoffs and instability are all too common: This is the strenuous, demanding environment in which journalists operate today. Successful PR and communications professionals understand the challenges journalists face and adapt their media outreach accordingly. However, […]
By Ernie Smith, writing for Eventmobi With war and the economy in the news, you don’t want to be stuck responding rashly to potential issues like rescheduling or cancellation. So, plan for the worst and hope for the best. In a time of global conflict and economic stress, it can be difficult to figure out […]
Introduction by Bruce Hennes, Hennes Communications The cover story in this month’s Atlantic magazine is the kind of piece that reminds us why reading great writing still matters. On its face, it’s an exuberant, highly original exploration of something wonderfully ordinary. But what makes it worth your time is the craftsmanship: the voice, the pacing, […]
By Ted Skinner, writing for Risk Management… On January 5, 2024, Alaska Airlines Flight 1282 was flying at 16,000 feet when a door plug blew off the Boeing 737 MAX 9 fuselage. The two seats adjacent to the opening were, by chance, unoccupied. That stroke of luck is the only reason this incident did not […]
“The Curious Case of Sidd Finch” is famous not just as a baseball story but as a landmark experiment in narrative, credibility, and mass‑media trust. Written by George Plimpton and published in the April 1, 1985 issue of Sports Illustrated, the piece reads like a meticulously reported feature about a mystical, 28‑year‑old Mets pitching prospect who can […]
Introduction by Bruce Hennes, Hennes Communications Cat YouTube? Happy Dog TV? Relax My Cat? DOGTV? If you’re thinking, “What on earth does Cat YouTube have to do with crisis communications?”, that’s exactly why this New York Times piece belongs here. Because at its core, it’s a story about audience. We spend our professional lives trying […]
By Thom Weidlich for PRCG | Haggerty LLC Not every crisis is a major facility fire or data breach. Companies must watch for the smaller crises, too. Let’s say, for example, a salesman in your car dealership refuses to sell a vehicle to a customer unless she agrees to a date with him — and […]
By Sam Allcock for FEAST Boards must monitor how CEOs and executives present themselves as public and private personas become inseparable As CEOs increasingly become the public face of their organisations, their personal brands are now inseparable from corporate reputation. Boards must treat them as a critical governance risk, according to the Corporate Governance Institute. […]
The Mass Shooting Playbook Introduction by Bruce Hennes, Hennes Communications… A mass shooting is not just a tactical emergency. It is a communications crucible. This article introduces the Mass Shooting Playbook, a research-driven, practical handbook for leaders and communicators responsible for communities under threat. Built on real-world cases, it offers checklists, clear roles, and guidance […]
By Justin Snair, Sarah K. Miller and Emma Erwin, writing for the Texas Division of Emergency Management and DomesticPreparedness.com Bad alerts can cost lives. Jargon, acronyms and unclear actions waste precious characters. This article shows how emergency managers, researchers and technologists are using generative AI to build evidence-based, multi-platform warning messages with built-in readability and […]