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Ad Council’s Challenge: Persuade Skeptics to Believe in COVID Vaccines

Introduction by Bruce Hennes, Hennes Communications. Persuading skeptics to take the COVID vaccine shouldn’t be this difficult.  From the polio vaccine in the 1950’s  and ’60’s (anyone remember SOS – Sabin Oral Sunday ?) to H1N1, the Centers for Disease Control and Prevention has carefully crafted messages to help the public understand important public health […]


A Key to Helping Clients Make Better Decisions During Crisis

From Wikipedia:  A crisis (from the Greek κρίσις – krisis; plural: “crises”; adjectival form: “critical”) is any event that is going (or is expected) to lead to an unstable  and dangerous situation unstable and dangerous situation affecting an individual, group, community, or whole society. Crises are deemed to be negative changes in the security, economic, […]


Pulitzer-Prize Winning Journalist Laurie Garrett Reiterates Dire Importance of Clear Communication Now

From Nicole Schuman, writing in PR News… Laurie Garrett, a Pulitzer-prize winning science journalist and author, and one of the most prolific voices regarding coronavirus news, gave the keynote speech at last week’s PRSA Icon, the organization’s annual international conference. Garrett delivered a detailed timeline of the progression of coronavirus, paying close attention to the […]


The Business of Requiring Masks: Have a Plan, Communicate Clearly

By Thom Fladung, Hennes Communications Ohio Gov. Mike DeWine, faced with escalating COVID-19 outbreaks across the state, has put businesses on notice: Require masks for employees and customers or risk being shut down. “As of today, every single one of our 88 counties has a high rate of virus spread, and areas of our state […]


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