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Lessons From a School on Handling a Social Media Crisis

By Thom Fladung, Hennes Communications Whether in-person or virtual, the kids are still in school.  For the moment, however, this will be a class for the adults – and class is now in session on how to handle a social media crisis. On a Labor Day Sunday some time ago, the leadership team at a school that […]


CrowdStrike’s President Accepting the ‘Most Epic Fail’ Award in Person was a PR Masterclass, Experts Say

By Shubhangi Goel for Business Insider CrowdStrike’s president himself just collected an award for the “most epic fail” following the company’s mass IT outage. The cybersecurity firm’s president, Michael Sentonas, said he wanted to receive the award in person because the company aimed to own its mistake. “I want every CrowdStriker who comes to work to see it,” […]


Explainer: What is an Annual Report?

By Nicole Schuman for PRNews What is an Annual Report?  Annual reports tell the story of an organization’s financial achievements (and losses) over the fiscal year. They provide a clear, yet in-depth overview of operations, financial status and cost analysis for stakeholders (including shareholders, employees and investors). Components of an annual report can include: A […]


Top Tips: How to Navigate a Negative Viral Trend

By Nicole Schuman for PRNews The words “TikTok Trend” can strike fear in many adults’ hearts. Some have led to Kia cars being hotwired, stolen and kids being charged with grand theft auto. The milk crate challenge led to many injuries. Another viral social media phenomenon, the Tide Pod challenge poisoned many teenagers who ingested the said pods. It can […]


How Anyone Can Become a Better Public Speaker

By Stefanie M. Marrone for The Social Media Butterfly Public speaking is an important skill that everyone needs to master and it’s something you can learn – trust me, as I’ve been there too. I wasn’t always a confident public speaker—in fact, I used to be filled with anxiety every time I had to speak […]


The Role of School Boards and Superintendents in Crisis Management

Introduction by Bruce Hennes, Hennes Communications Ensuring the safety of students is a collective responsibility, with school board members and superintendents playing a crucial role. In today’s world, where school safety is increasingly at stake, it is imperative that these leaders receive adequate crisis management training and share lessons learned to effectively address the challenges […]


Hennes Communications Listed Among Top Advisors to the Legal Profession

Hennes Communications has been named among the top crisis PR firms in the U.S. by Chambers and Partners, the leading independent professional legal research company in the world. Hennes Communications is one of only 18 communication consulting firms included in the list for 2024. Bruce Hennes, chief executive officer, also received an individual ranking by […]


Online Rumors Sparked by the Trump Assassination Attempt Spread Rapidly, on Both Ends of the Political Spectrum

From The Conversation… In the immediate hours after the assassination attempt on former president Donald Trump on July 13, 2024, social media users posted the same videos, images and eyewitness accounts but used them as evidence for different rumors or theories that aligned with their political preferences. Among the deluge of rumors, one TikTok creator narrated […]


Communicating Purpose in the Age of Polarization

From Alex Lewis writing for PRNews… For brands with a mission, the success of PR and marketing often rests on uniting people behind a common cause, such as climate change or gender equality. But in these polarizing times, political views shape people’s attitudes to purpose-related issues. Rather than bringing people together, research shows that highlighting the seriousness […]


How America Turned Stories Into Weapons of War

From The New York Times… A story can entertain and inform; it can also deceive and manipulate. Perhaps few stories are as seductive as the ones we tell ourselves about ourselves — those reasonable, principled creatures so many of us presume ourselves to be. As Annalee Newitz writes in “Stories Are Weapons,” propaganda is premised […]


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