By Stefanie M. Marrone for The Social Media Butterfly As a lawyer, you’re likely no stranger to speaking in front of people, but moderating a panel brings a unique set of challenges. You’re not just speaking—you’re guiding the conversation, managing personalities and making sure the audience gets value from the discussion. Moderating is all about […]
By Kate Starr for Backlinko AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. With the goal of driving more sales for your business (or your client’s business). You can use it to create: Snappy taglines Persuasive product descriptions Attention-grabbing social media posts There are lots of AI copywriting tools out there. […]
By Jesse McKinley for The New York Times Dave Grohl — the Nirvana drummer and Foo Fighters founder — is as close as America gets to a rock ’n’ roll father figure: funny and family-oriented, beloved by his fans and his fellow musicians and seemingly as steady as the drumbeats that made him famous. His nickname? “The nicest dude in rock.” On Tuesday, however, that […]
By Thomas Mustac for PRNews Having a campaign go viral on social media is every brand’s dream. Having a complaint go viral, on the other hand, is every brand’s nightmare. California Pizza Kitchen (CPK) recently experienced a social media nightmare when employees mishandled delivery order placed at one of its restaurants. The customer involved shared her frustration […]
By Scott Juba, Hennes Communications, of counsel As we all know, sometimes the loudest voices online are not the most accurate. The CEO of one organization experienced that firsthand amid a reputation-threatening situation. In such instances, there will almost always be people who spread misinformation online. Particularly troubling, though, was one individual whose misinformation appeared […]
By Jeff De Cagna, writing for The Center for Association Leadership… It is time for association boards to become fit for purpose and meet their successors’ expectations. In an article in the 2024 Associations Now Board Brief, I wrote: “Less than a year before the midway point of The Turbulent Twenties arrives, association boards must make a […]
Just like there are certain things you can’t unsee after you’ve seen them, there are certain sounds you can’t unhear. Take for instance, the Klaxon horn. Click here for the sound of the Klaxon horn. David Zipper, writing for Bloomberg, said that “Klaxon automotive horns, once standard safety equipment, disappeared from the roads after World […]
By Paolo Ramos and Charlie O’Toole for PRNews As you may have observed over the last few years, the media landscape is evolving quickly, which requires public relations pros to rethink earned media strategies to continue providing value to journalists. With editorial teams shrinking across the board, opportunities to land news coverage—let alone thought leadership […]
By Stefanie M. Marrone Public speaking can be a nerve-wracking experience, but it’s also a powerful tool for sharing ideas and inspiring others. Many people, even seasoned speakers, feel physiological reactions like a faster heartbeat and shaky hands before taking the stage, including me. The key is to not associate these feelings with impending failure. […]
By Bruce Hennes, Hennes Communications For decades, we’ve paid a premium price for Boar’s Head deli meats, trusting them to deliver quality and safety. Now, we learn that for over two years federal food safety inspectors documented water dripping over meat, dead flies, small pieces of meat residue on food contact surfaces, pooled blood on […]