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Faced With Executive Orders, What Are Schools’ Marching Orders?

Understand what the orders mean – and don’t mean. Review policies and procedures now, with your legal counsel involved. Keep communicating – including when you’re not sure what’s next. Take a deep breath. By Thom Fladung and Bruce Hennes, Hennes Communications The news coming at school administrators and school boards has been fast and furious: […]


Today’s Lesson for Schools in Crisis: Make Communication Part of the Solution

By Thom Fladung, Hennes Communications In 2024, Hennes Communications worked with more than 50 schools, school districts and other education organizations. Our work involved serious issues and potential controversies including: Sexual misconduct allegations involving teachers Sexual misconduct allegations involving students Tense labor negotiations Superintendents facing no confidence votes from teachers Superintendents and school boards attacked […]


How American Airlines Communicated Through Tragedy

By Eleanor Hawkins for Axios The communication team at American Airlines had to activate a crisis plan it hoped it would never have to use after last week’s midair collision of a passenger jet and Army helicopter that claimed 67 lives. Why it matters: Responding to a tragedy of this magnitude requires clarity, discipline and speed. The American […]


How TikTok’s Disappearance Became a PR Masterclass

By Natalie Severt for PRNews In a moment that underscores the challenges of navigating the political landscape, TikTok has found itself in a high-stakes battle. The app, which remains operational for existing users despite its removal from app stores, nonetheless faces an uncertain future as courts and government officials debate its fate. However, this evolving situation […]


The Elements of Meaningful Conversation: Fewer Mirror Questions, More Follow-Ups

By Alison Wood Brooks for HBD Working Knowledge When my fellow researchers and I analyzed 15-minute get-to-know-you conversations among 398 strangers, we found that four dominant question types emerged: introductory, mirror, topic-switching, and follow-up. So how do we distinguish these question types? Introductory questions are what they sound like—“What’s your name?” “How are you?” or […]


Super Bowl Brands Embrace Multi-Platform Campaigns

By PRNews For some brands, the Super Bowl doesn’t necessarily mean creating a multi-million dollar TV ad during the big game. Many notable promotions don’t even require an actual ad anymore, as the event is now a multi-platform experience for companies and consumers. Most brands seem to be taking a hybrid approach, pairing a TV […]


Los Angeles Mayor Stays Silent When Asked About Handling of Fires

Los Angeles Mayor Karen Bass declined to respond to criticism on Wednesday of the city’s handling of a series of wildfires that have left at least five people dead and thousands of structures burned. Bass was on a diplomatic trip to Ghana as flames tore through the Pacific Palisades and left on Saturday. Here, in […]


Confronting Misinformation During Disasters: Strategies for Crisis Communicators

By Dan Stoneking and Ed Conley for Homeland Security Today In today’s tumultuous landscape, the rise of misinformation and disinformation during disasters poses a significant challenge to effective crisis communication. The recent response to Hurricane Helene has starkly illustrated how false narratives can exploit the chaos, undermining trust in relief agencies and governmental institutions. As crisis communicators, our […]


Kellogg’s Food Dye Controversy: A PR Misstep with Lasting Consequences

By Daniella Alkobi for PRNews In an age where transparency and trust are crucial to brand loyalty, Kellogg’s recent food dye controversy has left a sour taste in the mouths of consumers. The cereal giant, known for its colorful breakfast staples, has come under fire for its use of artificial dyes—raising concerns over potential health risks and […]


Why CEOs Must Stop Hiding Behind Scripts During a Crisis

By Shawn Lim for Human Algorithm! In times of crisis, leadership isn’t just about what you say—it’s about how you deliver it. I recently watched a government press conference addressing the accidental exposure of whole NRIC numbers. The gravity of the situation was apparent. But instead of providing clarity, ACRA’s CEO buried herself in a script: Page after page, […]


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