Crisis and Reputation Management in the AI Era: The PRNEWS Article Search a CEO’s name today and an algorithm-generated profile appears instantly. In this PRNEWS article, Claire Bahn argues that executive visibility is no longer optional, because stakeholders now form an impression of your leaders before anyone in your organization has said a word. Her […]
What IKEA’s Social Media Team Can Teach You About Knowing When to Speak Crisis Communication Strategies in Action: The IKEA Interview Introduction by Bruce Hennes, Hennes Communications Most organizations treat social media as a megaphone. IKEA treats it as a listening post. In this Link in Bio interview, IKEA’s Elissa Wardrop explains how a small […]
By Andrew Marchand for The Athletic Tom Brady is on the other end of the phone line from Miami, going behind-the-scenes of his daunting rookie year as an NFL TV analyst. During postgame review sessions of his performances, he would say: “Why’d I say that?” “I didn’t like that.” “That made no sense.” He wasn’t […]
By Diana Marszalek for PRovokeGlobal CHICAGO — Nearly 30 years after Michael Jordan last played for the Bulls, the team remains one of the most recognizable sports brands in the world, its logo still seen everywhere as proof of lasting appeal. At PRovoke Media’s Global Summit Monday in Chicago, Chicago Bulls VP of communications Patrick […]
The online anger over the logo change and calls to oust the CEO were actually turbocharged by bots. Even the green beans are making people mad. Introduction by Allison Girvin, Hennes Communications In today’s digital landscape, a brand crisis can erupt in hours. As Cracker Barrel’s recent logo controversy shows, it can be fueled not […]
By Ronn Torossian Typography shapes how audiences perceive, interpret, and connect with brand messages. Research from Monotype shows that typeface choices can increase positive consumer responses by up to 13%, demonstrating typography’s measurable impact on brand perception. Beyond mere decoration, fonts serve as visual voices that communicate brand personality, values, and credibility before audiences read […]