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Leadership Trust Baseline: Reputation Intelligence for Leadership Transitions

By Leonard S. Greenberger, APR, AKCG – Public Relations Counselors Trust is a leadership asset — but for many organizations, it’s also largely unmeasured. That’s where AKCG’s Leadership Trust Baseline (LTB) comes in.  Organizations invest heavily in strategy, culture, and communications, but they often lack a clear, data-informed understanding of how leadership is perceived. This gap becomes especially consequential during leadership transitions, when trust […]


Ten Things: Presenting to the Board of Directors

Introduction by Bruce Hennes We’ve long admired attorney Sterling Miller and his periodic “Ten Things You Need to Know as In-House Counsel” series. Each piece is, in its own way, a master class: practical, sharp, and relentlessly useful. His latest article on how attorneys should communicate with a non-legal audience is especially on point. While […]


Hennes Communications is Now a Division of AKCG – Public Relations Consultants

AKCG – Public Relations Counselors Acquires Cleveland-based Hennes Communications The acquisition, bringing together two long-established national crisis communications agencies, strengthens AKCG’s reputation management footprint  AKCG – Public Relations Counselors, headquartered in the Greater Philadelphia Region, today announced that it has acquired Hennes Communications, a nationally recognized crisis communications agency founded by Bruce Hennes in 1989. […]


Personal Brands Pose Growing Risk for Company Reputations, Warns the Corporate Governance Institute

By Sam Allcock for FEAST Boards must monitor how CEOs and executives present themselves as public and private personas become inseparable As CEOs increasingly become the public face of their organisations, their personal brands are now inseparable from corporate reputation. Boards must treat them as a critical governance risk, according to the Corporate Governance Institute. […]


In the Age of Outrage, How to Decide to Take a Stand on an Issue

By Tony Jaques, Director of Issue Outcomes Pty Ltd. Outrage moves faster than facts. And “just stay silent” is rarely neutral. This article offers a practical way to decide whether to speak on contentious issues and, more importantly, how to make that call without sounding performative or losing trust. It lays out a shared-values framework […]


7 Questions to Ask Before Hiring a Crisis Communications Firm

Crisis communications is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. Crisis communications is aimed at raising awareness of a specific type of threat, the magnitude, outcomes, and specific behaviors to adopt to reduce the threat.           […]


The Cracker Barrel Mess Isn’t Over Yet

The online anger over the logo change and calls to oust the CEO were actually turbocharged by bots. Even the green beans are making people mad. Introduction by Allison Girvin, Hennes Communications In today’s digital landscape, a brand crisis can erupt in hours. As Cracker Barrel’s recent logo controversy shows, it can be fueled not […]


Words Matter: Focusing on ‘Profession’ and ‘Industry,’ Not ‘Member,’ as a Hack for Broader and Bigger Thinking for Boards and Association Leaders

By: Silvia Quevedo for American Society of Association Executives One simple shift in language can help boards and leaders break out of old patterns and drive strategic, future-focused thinking—even amid current challenges in the U.S. Learn how (and why) to make this change with real-world examples that demonstrate how small wording adjustments inspire bigger impact. […]


When Succession Becomes a Story: Why Communications Can Make or Break Leadership Transitions

CEO transitions are never just internal events — they are moments of truth that can redefine an organization’s reputation in the eyes of every stakeholder. The stakes are immense: investors demand clarity, employees look for reassurance, regulators expect transparency and customers want continuity. When communication is mishandled, uncertainty fills the void, and confidence in leadership […]


Philanthropy’s Trigger Words — and How to Make Your Message Clear

By Matt Watkins for The Chronicle of Philanthropy Polarization isn’t just reshaping national politics. It’s reshaping how nonprofits talk to the people they serve, the partners they need, and the communities they hope to bring together. Every day, strategic plans collapse over a single phrase. Funders and grantees misinterpret each other’s intent. Communications campaigns spark […]


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