Published by Tony Jaques for Managing Outcomes When responding to a crisis or a major issue, CEOs need to speak clearly, with authority and empathy. What then to make of the latest advice from consultants McKinsey, whose expert on “go-to-market and omnichannel strategy, agile sales and marketing transformation” proposes that Chief Executives should be their […]
By Eric Rose writing for PR News… This recent headline would make any crisis communicator cringe: “Amazon’s plans to advance its interests in California laid bare in leaked memo.” The story, which unfolded through a leaked internal memo, shed light on Amazon’s growth strategy in the Southern California region and its 2024 internal community outreach plans. […]
From our colleague, Annie Searle… Like practitioners in other disciplines that continue to evolve in a complex technological world, the maturity of risk managers varies widely. In recovering from the 2008 financial crisis, we’ve seen corporate managers rebrand themselves into this field or get promoted into it without necessarily understanding risk frameworks or methodologies. There […]
By Brian Ellis at PR Daily It seems not a week goes by that we don’t hear of one CEO or another taking heat for something they’ve said. With all the business acumen many have demonstrated in leading their businesses, you would think being a company spokesperson would be a no-brainer, yet many CEOs don’t […]
By Stephanie Vozza for Fast Company You’ve decided to ask for a raise. Should you go into your boss’s office first thing in the morning to get it out of the way? Or wait until the afternoon? Wait until tomorrow? Your chances of success will depend on your ability to read the room. Paying attention to […]
By Kimberly Whitler, Julia Mahoney and Mary Kate Cary for Directors & Boards The recently released third-quarter results for AB InBev, the company formerly known as Anheuser-Busch, were stark. U.S. revenue and EBITDA declined by 13.5% and 29.3%, respectively, driven by a decline in Bud Light sales following the April 2023 Dylan Mulvaney influencer debacle. […]
By Eva Rothenberg for CNN Innocent until proven guilty might hold up in the court of law, but the court of public opinion tends to play by hazier rules. From celebrity scandals to business blunders, crisis communication is a cornerstone of public relations. It’s a specialty of PR dealing with protecting reputation, because a blow to […]
By Hannah Carvalho for Associations Now Every board wants to feel like they understand the association’s members and their needs. But that’s not always easy, especially since every organization is composed of members with different viewpoints and backgrounds. “The board wants to understand the wishes of the membership and feel like they are connected,” said […]
By Grant T. Harris for the Harvard Business Review Find the “Crucial Nodder” Briefing a senior executive is an art and adept White House staffers do it every day under the most stressful of circumstances. They’re masters of compressing the right information into the right amount of time, no matter how complex the topic or […]
By James Seaton for PRNews Nonprofit executives often build up years of experience addressing gaps in education, affordable housing, healthcare, animal welfare, voter registration and other social issues that can be leveraged through thought leadership in the media. Yet it can be easy for them to shrink at the opportunity. Their hesitations are grounded in […]