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CrowdStrike’s President Accepting the ‘Most Epic Fail’ Award in Person was a PR Masterclass, Experts Say

By Shubhangi Goel for Business Insider CrowdStrike’s president himself just collected an award for the “most epic fail” following the company’s mass IT outage. The cybersecurity firm’s president, Michael Sentonas, said he wanted to receive the award in person because the company aimed to own its mistake. “I want every CrowdStriker who comes to work to see it,” […]


Explainer: What is an Annual Report?

By Nicole Schuman for PRNews What is an Annual Report?  Annual reports tell the story of an organization’s financial achievements (and losses) over the fiscal year. They provide a clear, yet in-depth overview of operations, financial status and cost analysis for stakeholders (including shareholders, employees and investors). Components of an annual report can include: A […]


Top Tips: How to Navigate a Negative Viral Trend

By Nicole Schuman for PRNews The words “TikTok Trend” can strike fear in many adults’ hearts. Some have led to Kia cars being hotwired, stolen and kids being charged with grand theft auto. The milk crate challenge led to many injuries. Another viral social media phenomenon, the Tide Pod challenge poisoned many teenagers who ingested the said pods. It can […]


Crisis of Communication: The Secret Service’s Leadership Failure

By Michelle M. Johnson for PRNews On July 22, Kimberly Cheatle, director of the United States Secret Service, faced a reputational crisis. Testifying before Congress about the assassination attempt on former President Trump, her opaque answers raised doubts about her leadership capacity. By July 23, her 30-year career with the agency was over. Cheatle is not […]


Hotels in Crisis – Are They Ready to Communicate in an Emergency?

By Heather Sandlin for Hotel Owner ‘Six found dead at Grand Hyatt Bangkok.’  ‘Detectives investigating devastating Glasgow hotel fire’  ‘Woman found dead at five star Surrey hotel – man suspected of murder.’   These headlines from the BBC website and major newspapers, all from within the last three months, are a reminder of how often hotel owners […]


How Anyone Can Become a Better Public Speaker

By Stefanie M. Marrone for The Social Media Butterfly Public speaking is an important skill that everyone needs to master and it’s something you can learn – trust me, as I’ve been there too. I wasn’t always a confident public speaker—in fact, I used to be filled with anxiety every time I had to speak […]


The Role of School Boards and Superintendents in Crisis Management

Introduction by Bruce Hennes, Hennes Communications Ensuring the safety of students is a collective responsibility, with school board members and superintendents playing a crucial role. In today’s world, where school safety is increasingly at stake, it is imperative that these leaders receive adequate crisis management training and share lessons learned to effectively address the challenges […]


Hennes Communications Listed Among Top Advisors to the Legal Profession

Hennes Communications has been named among the top crisis PR firms in the U.S. by Chambers and Partners, the leading independent professional legal research company in the world. Hennes Communications is one of only 18 communication consulting firms included in the list for 2024. Bruce Hennes, chief executive officer, also received an individual ranking by […]


Communicating Purpose in the Age of Polarization

From Alex Lewis writing for PRNews… For brands with a mission, the success of PR and marketing often rests on uniting people behind a common cause, such as climate change or gender equality. But in these polarizing times, political views shape people’s attitudes to purpose-related issues. Rather than bringing people together, research shows that highlighting the seriousness […]


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