By Chris Gidez for PRNews Imagine a Jeopardy category titled, “Tired Corporate PR Phrases.” For example, “delivering solid results,” “leverage our strong position,” “people are our greatest asset,” and—perhaps the most infamous corporate cliché of all—”Safety is our top priority.” These phrases have become so over-used as to be worthless. But we continue to see them in […]
Longtime readers of this newsletter know of our ongoing admiration of TV advertisements that tell stories. Recently, we stumbled upon a gem that stands out for its narrative brilliance, telling a compelling story within the brief span of 60 seconds, proving that often it’s not just the facts but the story that resonates. The ad […]
All year long, Coke, Apple, Nike and other large companies spend megabucks to create a 30 or 60-second ad for the Christmas season or the Super Bowl to win the hearts and dollars of consumers. This year, Hennes Communications gives our Top Holiday Tip of the Hat Award to…The Greater Cleveland Regional Sewer District. Just […]
By Laura Burrows for Experian Information Solutions Fraud is a serious concern for everyone, including businesses and individuals. In fact, according to our 2023 U.S. Identity and Fraud Report, nearly two-thirds (64%) of consumers are very or somewhat concerned with online security, and over 50% of businesses have a high level of concern about fraud […]
By Christopher Zara for Fast Company True innovation is hard enough to achieve on its own terms, but imagine trying to do it at 50 times the speed. The following 10 companies and nonprofits were recognized for creative and groundbreaking responses to emergency situations, often amid extremely high stakes and with human lives on the […]
By Thom Fladung, Hennes Communications Whether in-person or virtual, the kids are still in school. For the moment, however, this will be a class for the adults – and class is now in session on how to handle a social media crisis. On a Labor Day Sunday some time ago, the leadership team at a school […]
Our good friend and colleague, Dr. Tony Jaques, is a prolific writer and commentator on risk, issues and crisis management. Based in Melbourne, Australia, he consults and has written three books in the field, also producing his must-read newsletter, Managing Outcomes. Tony’s latest book is titled Ten Things Law School Doesn’t Teach About Crisis Management. Read below to […]
Time Magazine chose Taylor Swift as Person of the Year, offering a jump-off to examine the challenges faced by CEO’s and nonprofit executives in today’s climate of intense consumer activism and digital scrutiny, highlighting how modern boycotts and activism can cause lasting reputational damage to brands, unlike in the past. The article emphasizes the need for […]
By Mark Penn for Harvard Business Review Historically, companies faced crises related to their products, services, or governance. Think Boeing and 737 Max crashes, Chipotle and burritos contaminated with E. coli and Wells Fargo creating millions of fake bank accounts. And historically, these companies’ reputational recovery, as measured by the Harris Poll’s Reputation Quotient, followed […]
By Nicole Schuman for PRNews On the evening of Dec. 10, Kansas City Chiefs quarterback Patrick Mahomes attempted to lead his team to a late-game comeback victory against the Buffalo Bills. It certainly looked like the Bills would suffer another heartbreaking loss as Mahomes launched a pass to tight end Travis Kelce, who lateraled the […]