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“Use As Directed” Isn’t Just a Lawyer-Mandated Slogan

By Bruce Hennes, Hennes Communications (Editor’s Note:  The article below was written on April 19.  On May 5, Peloton completely reversed itself and agreed to recall its Tread Plus treadmills from the U.S. market in a deal struck with federal safety regulators.  “I want to be clear, Peloton made a mistake in our initial response […]


Why Women Face Different Standards on Zoom and What to do About It

By George Bradley, writing for PR News… Research from The Harris Poll shows 39 percent of women, but just 25 percent of men, turn off video during Zoom calls. That’s a fairly significant difference. In addition, when they turn on video, women are more likely than men to prepare (do their hair, change clothes or clean visible […]


New York Gov. Cuomo is the Textbook Example of How Not to Apologize

From Lisa Leopold, writing for The Conversation… New York Gov. Andrew Cuomo’s two apologies for alleged sexual misconduct are straight out of a master class in how not to say you’re sorry. The governor, who had become something of a celebrity during his nationally broadcast press conferences early in the coronavirus pandemic, is now embroiled in a sexual […]


Inside the PGA Tour’s Shutdown at the 2020 Players Championship

From Ryan Lavner, writing for the Golf Channel… What they recall now, a year later, is the dizzying speed. How the novel coronavirus mushroomed from an international issue into a global pandemic. How in the span of a day, they retreated from 40,000 maskless fans to no spectators to zero tournaments – period – for […]


Slow Down and Write Better Emails

By Erica Dahawan, writing for the Harvard Business Review… Misunderstandings are rampant in today’s workplaces. While poor communication habits may feel inevitable with colleagues, we should always strive to engage with clarity and empathy, especially as we come to rely more on remote work and digital communication. What is a good first step to improving […]


A Peek Inside a Crisis War Room From Chicago Navy Pier’s Top Communicator

By Sophie Maerowitz, writing for PRNews… In this installment, we hear from Payal Patel, communications director at Chicago Navy Pier, who shares her approach to a crisis war room, as well as her take on PR’s role in the tourism industry’s recovery.  PRN: What is your role at Navy Pier in Chicago? What are some […]


Stanford Researchers Identify Four Causes for ‘Zoom Fatigue’ and Their Simple Fixes

By Vignesh Ramachandran… Even as more people are logging onto popular video chat platforms to connect with colleagues, family and friends during the COVID-19 pandemic, Stanford researchers have a warning for you: Those video calls are likely tiring you out. Prompted by the recent boom in videoconferencing, communication Professor Jeremy Bailenson, founding director of the […]


Texas Storm Communications Show Stark Messaging Contrasts

By Nicole Schuman, writing for PRNews… On top of a global pandemic and unprecedented economic downturn, Texans also had to deal with the fury of Mother Nature over the past week, when an unlikely winter storm wreaked havoc on one of the nation’s largest states. In an area not exactly used to dealing with snow, […]


Monumental Crisis Management FAIL: Ted Cruz’s Mexican Vacation

By Nora Jacobs, Hennes Communications As is now clear to the entire country, Senator Ted Cruz apparently skipped class the day they taught Crisis Management 101.  As his constituents and fellow Texans faced a winter storm that may be the costliest in the state’s history, boiling snow for drinking water and burning furniture to heat […]


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