Introduction by Bruce Hennes, Hennes Communications Taylor Swift’s Eras Tour has transcended mere musical performance to become a sweeping cultural and economic force, projected to gross over $1 billion and potentially injecting $5 billion into the global economy through related consumer activities. This surge in economic activity, termed “Taylornomics,” underscores the immense influence Swift and […]
By Eric Rose for PRNews This recent headline would make any crisis communicator cringe: “Amazon’s plans to advance its interests in California laid bare in leaked memo.” The story, which unfolded through a leaked internal memo, shed light on Amazon’s growth strategy in the Southern California region and its 2024 internal community outreach plans. As the […]
By Gillian Janicki and Logan Trautman for PRNews In the dynamic world of marketing and brand promotion, the traditional approach to influencer partnerships is evolving. Conventional influencer relations strategy involves identifying and collaborating with influencers deeply rooted in a particular niche, such as food, travel or fashion. However, an alternative approach is emerging—one that involves […]
By Brian Ellis at PR Daily It seems not a week goes by that we don’t hear of one CEO or another taking heat for something they’ve said. With all the business acumen many have demonstrated in leading their businesses, you would think being a company spokesperson would be a no-brainer, yet many CEOs don’t […]
By Thom Fladung, Hennes Communications Only 49% of U.S. businesses report they have a formal crisis communications plan, according to Capterra’s Crisis Communications Survey, conducted in January 2023 with 243 U.S. business executives, all of whom held leadership positions of director or above. Another 28% said they have an informal or undocumented crisis communications plan – although […]
From Joan Donovan and Sarah Parker, writing for The Conversation… “You have blood on your hands.” “I’m sorry for everything you have all been through.” These quotes, the first from Sen. Lindsey Graham, R-S.C., speaking to Meta CEO Mark Zuckerberg, and the second from Zuckerberg to families of victims of online child abuse in the […]
From our friend and colleague in Australia, Tony Jaques… Who should speak in a crisis? That deceptively simple question can help determine whether an organisation’s reputation is enhanced or irreparably damaged when things go wrong. And behind that question are two common errors in crisis management. The first error is the idea that “speaking with one voice” […]
By Richard Levick Speaking with journalists, shareholders, customers and stakeholders is easy when the going is good. As the old saying goes, “We are all capitalists on the way up but socialists on the way down.” But when things turn bad, communications suddenly become much more challenging. As another old saying goes, “The gods of […]
From Emma Goldberg, writing for The New York Times… After reading the details of Hamas’s attacks on Israel on Oct. 7, Brad Karp, who runs the law firm Paul, Weiss, sat at his computer and wrote a memo to his roughly 2,000 employees. He didn’t ask the firm’s spokesman to draft it; he channeled his […]
By Stephanie Vozza for Fast Company You’ve decided to ask for a raise. Should you go into your boss’s office first thing in the morning to get it out of the way? Or wait until the afternoon? Wait until tomorrow? Your chances of success will depend on your ability to read the room. Paying attention to […]