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The Board’s Duty of Foresight in The Age of Polycrisis

By Jeff De Cagna, writing for The Center for Association Leadership… It is time for association boards to become fit for purpose and meet their successors’ expectations. In an article in the 2024 Associations Now Board Brief, I wrote: “Less than a year before the midway point of The Turbulent Twenties arrives, association boards must make a […]


Reimagining Newsjacking for a New Era of Journalism and Media Relations

By Paolo Ramos and Charlie O’Toole for PRNews As you may have observed over the last few years, the media landscape is evolving quickly, which requires public relations pros to rethink earned media strategies to continue providing value to journalists. With editorial teams shrinking across the board, opportunities to land news coverage—let alone thought leadership […]


Lessons in Social Media – Preparing Kids and Community Leaders for Disasters

By Patricia Frost and Michael Prasad for Domestic Preparedness Crisis communications can – and should – occur in all phases of emergency management. These messages provide protective and preventative benefits for individuals and families against the adverse effects of any threats and hazards. However, they can also convey the whole community’s support through government leaders. COVID-19 demonstrated […]


This Is Not an Op-ed: Editorial Alternatives for Thought Leadership

By Jade Faugno-Maria It’s not just an opinion—op-eds are becoming harder to place. “Unless you’re George Clooney or Jamie Dimon,” that is. According to new reporting from Axios’s Eleanor Hawkins, the environment for contributed editorials has become near-impenetrable as major news outlets pull back on or eliminate opinion sections altogether. So what’s a CEO (who isn’t Dimon) to do? And how’s a […]


Mastering Public Speaking: A Guide to Confidence and Connection

By Stefanie M. Marrone Public speaking can be a nerve-wracking experience, but it’s also a powerful tool for sharing ideas and inspiring others. Many people, even seasoned speakers, feel physiological reactions like a faster heartbeat and shaky hands before taking the stage, including me. The key is to not associate these feelings with impending failure. […]


Boar’s Head’s Cold Response to a Deadly Recall: Where’s the Heart in Corporate Apologies?

By Bruce Hennes, Hennes Communications For decades, we’ve paid a premium price for Boar’s Head deli meats, trusting them to deliver quality and safety. Now, we learn that for over two years federal food safety inspectors documented water dripping over meat, dead flies, small pieces of meat residue on food contact surfaces, pooled blood on […]


CrowdStrike’s President Accepting the ‘Most Epic Fail’ Award in Person was a PR Masterclass, Experts Say

By Shubhangi Goel for Business Insider CrowdStrike’s president himself just collected an award for the “most epic fail” following the company’s mass IT outage. The cybersecurity firm’s president, Michael Sentonas, said he wanted to receive the award in person because the company aimed to own its mistake. “I want every CrowdStriker who comes to work to see it,” […]


Explainer: What is an Annual Report?

By Nicole Schuman for PRNews What is an Annual Report?  Annual reports tell the story of an organization’s financial achievements (and losses) over the fiscal year. They provide a clear, yet in-depth overview of operations, financial status and cost analysis for stakeholders (including shareholders, employees and investors). Components of an annual report can include: A […]


Top Tips: How to Navigate a Negative Viral Trend

By Nicole Schuman for PRNews The words “TikTok Trend” can strike fear in many adults’ hearts. Some have led to Kia cars being hotwired, stolen and kids being charged with grand theft auto. The milk crate challenge led to many injuries. Another viral social media phenomenon, the Tide Pod challenge poisoned many teenagers who ingested the said pods. It can […]


Crisis of Communication: The Secret Service’s Leadership Failure

By Michelle M. Johnson for PRNews On July 22, Kimberly Cheatle, director of the United States Secret Service, faced a reputational crisis. Testifying before Congress about the assassination attempt on former President Trump, her opaque answers raised doubts about her leadership capacity. By July 23, her 30-year career with the agency was over. Cheatle is not […]


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