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PR Crisis Response is Much More Than Trusting Yourself, But It Begins There

By Seth Arenstein for PRNEWS Editor’s Note: One of the memorable lines in the new “Top Gun: Maverick” film is a variation on Nike’s “Just Do It.” In the film, pilots are reminded their training is excellent, rely on it, trust yourself. “Don’t think, just do,” Tom Cruise’s character tells pilots as a confidence boost. Similarly, Bridget […]


Workers Fault Their Company’s Internal Comms

By Steve Barnes for O’Dwyers   Most company leaders feel that they’re doing a good job when it comes to internal comms, according to communications management platform Axios HQ. Employees, however, aren’t quite so sure. Out of the more than 1,000 leaders that Axios polled last November, 77 percent said that essential communications at their organizations […]


When an Employee Threatens your Company’s Reputation

By David Ball for O’Dwyer’s As business culture changes as a result of both the pandemic and generational shifts, employees can easily act in ways that, while acceptable some years back, are wholly unacceptable today. When that happens, the C-suite must act quickly to prevent reputational damage. The Wall Street Journal recently wrote of the firing of […]


When ‘Correct’ Writing Looks Wrong, What’s a PR Writer to Do?

By Paul Stregevsky for PRNEWS While shopping, a sign jolted me. Its grammar was so jarring, I read it twice: “We require that all supplements are third-party tested to contain what they claim.” Shouldn’t it read “that all supplements be tested?” Fifty years ago, I’d have firmly answered, “Of course.” Today, “Maybe not.” Times ain’t what they used to was. As […]


Considerations Before Trying to Squash the Negative Story

By Erika Bradbury for PRNEWS It’s about to happen. You hear a story will run that says unfavorable things about your company. Or, perhaps it’s a story that might lead to negative financial ramifications for your client’s organization. Perhaps, you think, as a PR pro you are paid to use your relationship with the reporter […]


Mastering the Zoom Apology

By Bruce Hennes & Nora Jacobs, Hennes Communications A CEO, executive director, bar association president or other business executive has to apologize or speak about something very important. The stakes are high – and the apology is going to have to be done using Zoom or another virtual platform. Under any circumstance, delivering an effective […]


How to Keep a Change From Becoming a Crisis

By Linda Varrell for Mainebiz Over the past year, I’ve received twice as many calls for crisis communications than in the 15 years since I launched Broadreach Public Relations. And none of them had anything to do with COVID. In some of the cases, organizations were already in the throes of Def Con One, worst-case […]


In a PR Crisis, Admit the Truth Now or Pay The Price Later

By Arthur Solomon for PRNEWS There’s a maxim that says the cover-up is worse than the crime. Another variation is the cover-up makes the crime worse.   A prime example is the cover-up of the break-in at Democratic National Committee HQ at the Watergate Hotel, in 1972. In our business, unsuccessful cover-ups have brought many entities massive negative media coverage. Years […]


Preparing to Announce Layoffs in a Virtual Meeting

By Kathryn Janicek for Harvard Business Review Alongside meetings, job interviews, and even social events, layoffs have entered the virtual era. It was, after all, inevitable. In a recent McKinsey study, 35 percent of respondents reported that they were able to work remotely full time. Logic follows that when someone works remotely, they can be laid off remotely, too. […]


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