small-logo
Need help now? Call 216.321.7774

How to Keep a Change From Becoming a Crisis

By Linda Varrell for Mainebiz Over the past year, I’ve received twice as many calls for crisis communications than in the 15 years since I launched Broadreach Public Relations. And none of them had anything to do with COVID. In some of the cases, organizations were already in the throes of Def Con One, worst-case […]


In a PR Crisis, Admit the Truth Now or Pay The Price Later

By Arthur Solomon for PRNEWS There’s a maxim that says the cover-up is worse than the crime. Another variation is the cover-up makes the crime worse.   A prime example is the cover-up of the break-in at Democratic National Committee HQ at the Watergate Hotel, in 1972. In our business, unsuccessful cover-ups have brought many entities massive negative media coverage. Years […]


Preparing to Announce Layoffs in a Virtual Meeting

By Kathryn Janicek for Harvard Business Review Alongside meetings, job interviews, and even social events, layoffs have entered the virtual era. It was, after all, inevitable. In a recent McKinsey study, 35 percent of respondents reported that they were able to work remotely full time. Logic follows that when someone works remotely, they can be laid off remotely, too. […]


Why Did the Biden Team Fail to Use the Tenets of Basic Crisis Communications?

By Bruce Hennes, Hennes Communications Why Did the Biden Team Fail to Use the Tenets of Basic Crisis Communications? When the news broke that classified documents were found in President Joe Biden’s Delaware home, the PR pundits immediately criticized his handling of the situation. They pointed out that Biden and his staff waited too long […]


Remarks Made by Memphis Police Chief in Aftermath of Tyre Nichols’ Death – A Master Class for Crisis Communications

By Bruce Hennes, Hennes Communications In the aftermath of the death of Tyre Nichols at the hands of five police officers, the Memphis Police Chief chose not to stand behind the usual “This is a matter under investigation.”  Instead, she made remarks that were honest and, in my opinion, stunningly blunt.  Her outrage was evident […]


When Legal and Communications Collide: Making the Right Choice

By Richard Levick Speaking with journalists, shareholders, customers and stakeholders is easy when the going is good. As the old saying goes, “We are all capitalists on the way up but socialists on the way down.” But when things turn bad? Communication suddenly becomes much more challenging. As another old saying goes, “The gods of […]


Collapse Of Buffalo Bills Player Provides Crisis Lessons In Real Time For Business Leaders

By Edward Segal for Forbes It’s not often that business leaders have an opportunity to learn from a crisis that plays out in front of their eyes. Company executives had that chance Sunday night if they were watching the NFL game between the Buffalo Bills and the Cincinnati Bengals. Buffalo Bills’s Damar Hamlin suffered a cardiac arrest […]


Are Boards Ready for the Next Crisis?

By Mark Athitakis for Associations Now These are high times for high anxiety among leaders. Last week, many of them convened in Davos, Switzerland, for the World Economic Forum (WEF), and the new PwC Global CEO Survey released there revealed a lot of pessimism in the C-suite. For instance, nearly three-fourths of the CEOs surveyed […]


Avoiding Communication Crises with NIL Campaigns

By Nicole Schuman for PRNEWS As summer winds down, college students return to school and so begins the rally cries and pep band revelry for collegiate athletics. And this year student-athletes have more on the line. As always, there are scholarships and professional league recruiting. In addition, it’s the first full academic year that student-athletes […]


Contact Us

Your name Organization name Describe your situation Your phone number Your email address
Leave this as it is