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Companies Aren’t Prepared for Today’s Crisis Landscape

By Dave Fleet for PR Daily Businesses are navigating an unprecedented set of business and societal challenges. From the lingering impacts of the global pandemic to supply chain disruptions, the rippling effect of Russia’s invasion of Ukraine, the energy crisis, rising costs of living, to new expectations around racial justice and diversity and debates on […]


How Companies Can Find Their Authentic Voice Amid Crisis

By Kristi Knight for Ragan A few short years ago, sending a corporate communication to our employees about personal and political issues such as women’s reproductive rights, gun control, police violence, or other culturally and emotionally charged topics felt taboo. Now, it’s not only normal — it’s expected. The workforce is changing. It’s younger and […]


Speak First or Forever Lose your Crisis Message

By Katie Paine for PRNEWS Anyone who has studied crisis communications knows, “he/she who speaks first owns the narrative.” Once bad news breaks, whether it is a self-inflicted crisis, accident or natural disaster, there’s a sequence that all crises follow. Something happens, the news media finds out about it and starts asking questions, and whoever […]


3 Traits Successful Entrepreneurs Rely On During Times of Crisis

By Nick Sonnenberg for Inc. It’s no secret that we’re currently facing the possibility of an economic downturn. And the reality is that business leaders need to be resilient if they want to make it through unscathed. There are plenty of ways to prepare for situations like these, but shifting your mindset can be just as powerful as any business […]


PR Crisis Response is Much More Than Trusting Yourself, But It Begins There

By Seth Arenstein for PRNEWS Editor’s Note: One of the memorable lines in the new “Top Gun: Maverick” film is a variation on Nike’s “Just Do It.” In the film, pilots are reminded their training is excellent, rely on it, trust yourself. “Don’t think, just do,” Tom Cruise’s character tells pilots as a confidence boost. Similarly, Bridget […]


Workers Fault Their Company’s Internal Comms

By Steve Barnes for O’Dwyers   Most company leaders feel that they’re doing a good job when it comes to internal comms, according to communications management platform Axios HQ. Employees, however, aren’t quite so sure. Out of the more than 1,000 leaders that Axios polled last November, 77 percent said that essential communications at their organizations […]


When an Employee Threatens your Company’s Reputation

By David Ball for O’Dwyer’s As business culture changes as a result of both the pandemic and generational shifts, employees can easily act in ways that, while acceptable some years back, are wholly unacceptable today. When that happens, the C-suite must act quickly to prevent reputational damage. The Wall Street Journal recently wrote of the firing of […]


When ‘Correct’ Writing Looks Wrong, What’s a PR Writer to Do?

By Paul Stregevsky for PRNEWS While shopping, a sign jolted me. Its grammar was so jarring, I read it twice: “We require that all supplements are third-party tested to contain what they claim.” Shouldn’t it read “that all supplements be tested?” Fifty years ago, I’d have firmly answered, “Of course.” Today, “Maybe not.” Times ain’t what they used to was. As […]


Considerations Before Trying to Squash the Negative Story

By Erika Bradbury for PRNEWS It’s about to happen. You hear a story will run that says unfavorable things about your company. Or, perhaps it’s a story that might lead to negative financial ramifications for your client’s organization. Perhaps, you think, as a PR pro you are paid to use your relationship with the reporter […]


Mastering the Zoom Apology

By Bruce Hennes & Nora Jacobs, Hennes Communications A CEO, executive director, bar association president or other business executive has to apologize or speak about something very important. The stakes are high – and the apology is going to have to be done using Zoom or another virtual platform. Under any circumstance, delivering an effective […]


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