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Breaking Down the 4 Communication Styles in the Workplace

By Kelly Lyons for Newsweek Everyone communicates differently—even in the workplace. According to Princeton University, there are four main communication styles: passive, passive-aggressive, aggressive and assertive. An assertive style generally leads to the most effective communication. But not everyone reacts the same in every interaction, so it’s best to learn how to work with team […]


Why Recent Layoffs and Unaddressed Employee Grief Are Hurting Your Company’s Bottom Line

By Megan Shen for Entrepreneur It’s no mystery that continued major waves of layoffs in the tech industry are causing suffering for those who are being laid off. But a major elephant in the room is overlooked among remaining employees: grief. Ignoring the grief that the remaining workers are experiencing threatens to impact the remaining workers’ well-being and companies’ bottom […]


Facing the Unexpected: Mastering Crisis Communications

By Kathleen Meyer for Business Wire Crises happen when they are least expected, which is why every organization should have a crisis communication plan in place. Crises communications refers to information that is shared when an event occurs that impacts customers or a company’s reputation. The intent is to mitigate negativity, ensure all employees and […]


Why Investing in Reputation Management is Crucial for Your Business Strategy

By Adam Petrilli for Entrepreneur Business reputation is the public perception of the brand, its products or services and its treatment of employees and customers. A good reputation serves a company well, but a lousy reputation inflicts damage and potential ruin. That is not to say a company cannot come back from negative reviews or missteps. Reputation management is […]


Communicators Need an Arsenal of Tools to Combat Disinformation

By  Asiya Bakht for  PRovoke Media As disinformation becomes rampant, communicators and brands need an arsenal of tools to combat it effectively. These could range from social listening tools to media intelligence tools that aid in identifying emerging threats and, at times, even mitigating them, helping you to stay prepared. This was view of the […]


Once Reputation Is At Risk, So Is Money. That’s When Companies Turn to Crisis PR

By Eva Rothenberg for CNN Innocent until proven guilty might hold up in the court of law, but the court of public opinion tends to play by hazier rules. From celebrity scandals to business blunders, crisis communication is a cornerstone of public relations. It’s a specialty of PR dealing with protecting reputation, because a blow to […]


Best Practices for Securing Your Home Network

National Security Agency | Cybersecurity Information Sheet You’ve heard of the FBI and CIA. How about the NSA? The National Security Agency (often referred to as No Such Agency) is a national-level intelligence agency of the United States Department of Defense, under the authority of the Director of National Intelligence (DNI). The NSA is responsible […]


How to Defuse Fake News

By Bob Ward for The Guardian Can you spot fake news? Here are the headlines of three recent stories that received wide coverage: “Putin issues international arrest warrant for George Soros”; “A baby born in California was named heart eyes emoji”; “Criminal farts so loudly he gives away his hiding place”. Did you recognise that […]


Three Strategies for Effective Communication Between Your Board and Members

By Hannah Carvalho for Associations Now Every board wants to feel like they understand the association’s members and their needs. But that’s not always easy, especially since every organization is composed of members with different viewpoints and backgrounds. “The board wants to understand the wishes of the membership and feel like they are connected,” said […]


3 Things People Who Are Good at Conversation Don’t Do, According to a Research Psychologist

By Minda Zetlin for INC. How good are you at having a conversation? If you’re like most people, you may wonder about your own conversational skills. The truth is, being good at conversation is as much about what you don’t say as it is about what you do say. In an insightful post for Psychology Today, Dave Smallen, […]


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