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Crisis Communications Lessons from the Tragic Assassination of UnitedHealthcare’s CEO

This article ran first in Crain’s Cleveland Business on December 19, 2024. By Bruce Hennes, CEO, Hennes Communications This article examines the crisis communications lessons from the tragic assassination of UnitedHealthcare’s CEO, Brian Thompson. It critiques the company’s public statements and explores the broader ethical and reputational challenges facing UnitedHealthcare in light of this tragedy […]


How Companies Should Weigh In on a Controversy

In this post-election climate, the expectations placed upon corporations, as well as healthcare, education and social service organizations, are more complex than ever. Navigating societal issues, especially hot-button topics like gender, climate and racial discrimination, is no longer optional—it’s an expectation. This responsibility grows exponentially with the reelection of Donald Trump, as organizations may face […]


Consortium of State School Boards Associations Names Hennes Communications as Preferred Provider of Crisis Communications Services

We are pleased to announce that Hennes Communications has been named Preferred Provider of Crisis Communications Services for the Consortium of State School Boards Associations (COSSBA). COSSBA represents 25 state school boards associations across the United States, serving more than 7,700 local public school districts. About Hennes Communications Founded in 1989, Hennes Communications is one […]


Boar’s Head’s Cold Response to a Deadly Recall: Where’s the Heart in Corporate Apologies?

By Bruce Hennes, Hennes Communications For decades, we’ve paid a premium price for Boar’s Head deli meats, trusting them to deliver quality and safety. Now, we learn that for over two years federal food safety inspectors documented water dripping over meat, dead flies, small pieces of meat residue on food contact surfaces, pooled blood on […]


Lessons From a School on Handling a Social Media Crisis

By Thom Fladung, Hennes Communications Whether in-person or virtual, the kids are still in school.  For the moment, however, this will be a class for the adults – and class is now in session on how to handle a social media crisis. On a Labor Day Sunday some time ago, the leadership team at a school that […]


CrowdStrike’s President Accepting the ‘Most Epic Fail’ Award in Person was a PR Masterclass, Experts Say

By Shubhangi Goel for Business Insider CrowdStrike’s president himself just collected an award for the “most epic fail” following the company’s mass IT outage. The cybersecurity firm’s president, Michael Sentonas, said he wanted to receive the award in person because the company aimed to own its mistake. “I want every CrowdStriker who comes to work to see it,” […]


The Role of School Boards and Superintendents in Crisis Management

Introduction by Bruce Hennes, Hennes Communications Ensuring the safety of students is a collective responsibility, with school board members and superintendents playing a crucial role. In today’s world, where school safety is increasingly at stake, it is imperative that these leaders receive adequate crisis management training and share lessons learned to effectively address the challenges […]


Hennes Communications Listed Among Top Advisors to the Legal Profession

Hennes Communications has been named among the top crisis PR firms in the U.S. by Chambers and Partners, the leading independent professional legal research company in the world. Hennes Communications is one of only 18 communication consulting firms included in the list for 2024. Bruce Hennes, chief executive officer, also received an individual ranking by […]


Protecting Reputation: Steps to Take in the Face of Leaked Internal Memos

By Eric Rose writing for PR News… This recent headline would make any crisis communicator cringe: “Amazon’s plans to advance its interests in California laid bare in leaked memo.” The story, which unfolded through a leaked internal memo, shed light on Amazon’s growth strategy in the Southern California region and its 2024 internal community outreach plans. […]


Lawyers Should Not Rewrite Crisis Communications

  Introduction by Bruce Hennes, Hennes Communications Founded in 1989, Hennes Communications initially served as a full-service public relations firm. The landscape shifted dramatically following the 9/11 attacks when we pivoted to crisis communications and crisis management, becoming one of the few North American firms dedicated exclusively to this niche. Whether introduced by a CEO […]


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