By Stephanie Vozza for Fast Company You’ve decided to ask for a raise. Should you go into your boss’s office first thing in the morning to get it out of the way? Or wait until the afternoon? Wait until tomorrow? Your chances of success will depend on your ability to read the room. Paying attention to […]
By Michelle Ubben for PRNews In this fast-changing world with nearly limitless ways to get your message out, independent coverage from credible media outlets remains the Holy Grail. But there’s a reason it’s called earned media—PR professionals have to work hard and employ smart strategies to attract reporter attention and win hard-earned coverage. Given the evolving media […]
By TJ White for O’Dwyer’s Something bad has happened: The organization you’re tasked with leading and defending has found itself in the crosshairs of Capitol Hill. Removing, for a moment, what’s occurred that has brought you to this crossroads, it’s important to look at the facts: • You have very little time to prepare. • […]
By Chris Gidez for PRNews Imagine a Jeopardy category titled, “Tired Corporate PR Phrases.” For example, “delivering solid results,” “leverage our strong position,” “people are our greatest asset,” and—perhaps the most infamous corporate cliché of all—”Safety is our top priority.” These phrases have become so over-used as to be worthless. But we continue to see them in […]
Maria Feeley, chief legal officer for Washington and Lee University, has seen her share of crises, at Washington & Lee as well as Rosemont College, the University of Hartford and Florida A&M, where she’s worked or served on boards. Think about whether you’d like to be faced with any of these: A social media firestorm attracts […]
By Hennes Communications Q: A reporter wants to interview me, and I don’t want to be identified as the source of the information. What do I do? A: The reporter’s goal is to interview you with no strings attached – everything you say and do can be reported. This is called “on the record” and […]
By Allison Braley, writing for PR News… The role of a communications professional in pop culture is often reduced to a “fixer” who goes as far as hiding bodies (see: “Scandal“), a glorified party planner (see: “Sex and the City” or “The Hills”), or most commonly, a nameless, harried, go-between shouting “no comment” into an open mic. […]
Longtime readers of this newsletter know of our ongoing admiration of TV advertisements that tell stories. Recently, we stumbled upon a gem that stands out for its narrative brilliance, telling a compelling story within the brief span of 60 seconds, proving that often it’s not just the facts but the story that resonates. The ad […]
All year long, Coke, Apple, Nike and other large companies spend megabucks to create a 30 or 60-second ad for the Christmas season or the Super Bowl to win the hearts and dollars of consumers. This year, Hennes Communications gives our Top Holiday Tip of the Hat Award to…The Greater Cleveland Regional Sewer District. Just […]
By Laura Burrows for Experian Information Solutions Fraud is a serious concern for everyone, including businesses and individuals. In fact, according to our 2023 U.S. Identity and Fraud Report, nearly two-thirds (64%) of consumers are very or somewhat concerned with online security, and over 50% of businesses have a high level of concern about fraud […]