From The Madras Tribune Cyber security companies have made global headlines recently with a series of significant incidents which caused widespread disruption. The CrowdStrike incident is estimated to have cost Fortune 500 companies as much as $5.4bn, according to Parametrix analysis. The Okta data breach and Ivanti Virtual Private Network (VPN) vulnerabilities raise similar concerns about the impact […]
By Mandy Bray for Hubspot Every public relations pro has a few war stories. They come out in hushed tones from time to time, the story about that crisis, how it unfolded, and what it was like to be in the room where decisions were made. When this happens, lean in closer: that’s when you’ll hear the […]
By Jordan Mitchell for PRNews It can be an uphill battle to detect AI-generated content. As AI models improve, it becomes increasingly difficult to know what people are really seeing online. To combat this, communicators should focus on fostering media literacy among both consumers and the industry, arming them with the necessary skills to understand […]
By Denise-Marie Ordway for The Journalist’s Resource Journalists often make mistakes when reporting on data such as opinion poll results, federal jobs reports and census surveys because they don’t quite understand — or they ignore — the data’s margin of error. Data collected from a sample of the population will never perfectly represent the population […]
By Stefanie M. Marrone for The Social Media Butterfly As a lawyer, you’re likely no stranger to speaking in front of people, but moderating a panel brings a unique set of challenges. You’re not just speaking—you’re guiding the conversation, managing personalities and making sure the audience gets value from the discussion. Moderating is all about […]
By Neil Courtis and Steve Dalton for Harvard Business Review Much has been written about the benefits of networking when you’re looking for a job. The problem is, you’re unlikely to receive any of those benefits if you don’t follow up after the meetings you’ve requested — and that’s a surprisingly common failing. Recently, before […]
By Kate Starr for Backlinko AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. With the goal of driving more sales for your business (or your client’s business). You can use it to create: Snappy taglines Persuasive product descriptions Attention-grabbing social media posts There are lots of AI copywriting tools out there. […]
By Arthur Solomon for PRNews During my long career in public relations, I’ve always ignored many of the basic tenets of PR that are taught in communications schools, written in books and practiced at agencies. Many of these traditional methods can hamper, not help, PR employees from receiving positive results. I came to that conclusion […]
By Jesse McKinley for The New York Times Dave Grohl — the Nirvana drummer and Foo Fighters founder — is as close as America gets to a rock ’n’ roll father figure: funny and family-oriented, beloved by his fans and his fellow musicians and seemingly as steady as the drumbeats that made him famous. His nickname? “The nicest dude in rock.” On Tuesday, however, that […]
By Thomas Mustac for PRNews Having a campaign go viral on social media is every brand’s dream. Having a complaint go viral, on the other hand, is every brand’s nightmare. California Pizza Kitchen (CPK) recently experienced a social media nightmare when employees mishandled delivery order placed at one of its restaurants. The customer involved shared her frustration […]