By Kelly Byrnes for Harvard Business Review Being a panelist offers advantages that extend beyond the appreciative applause of the audience. It’s a chance to showcase your expertise, network with your professional community, contribute to industry dialogue, and build your reputation as a thought leader. If you perform well, your colleagues may begin to see […]
By Dan Stoneking and Ed Conley for Homeland Security In today’s tumultuous landscape, the rise of misinformation and disinformation during disasters poses a significant challenge to effective crisis communication. The recent response to Hurricane Helene has starkly illustrated how false narratives can exploit the chaos, undermining trust in relief agencies and governmental institutions. As crisis communicators, our role […]
By Mark Athitakis for Associations Now A confident CEO is a good thing: Not only can they serve as an inspiration to a team, they can move markets. A recent EY report on CEO confidence notes that much of the global economy turns on leaders’ decisions in the face of risk. “History shows that a lack […]
From The Madras Tribune Cyber security companies have made global headlines recently with a series of significant incidents which caused widespread disruption. The CrowdStrike incident is estimated to have cost Fortune 500 companies as much as $5.4bn, according to Parametrix analysis. The Okta data breach and Ivanti Virtual Private Network (VPN) vulnerabilities raise similar concerns about the impact […]
By Mandy Bray for Hubspot Every public relations pro has a few war stories. They come out in hushed tones from time to time, the story about that crisis, how it unfolded, and what it was like to be in the room where decisions were made. When this happens, lean in closer: that’s when you’ll hear the […]
By Jordan Mitchell for PRNews It can be an uphill battle to detect AI-generated content. As AI models improve, it becomes increasingly difficult to know what people are really seeing online. To combat this, communicators should focus on fostering media literacy among both consumers and the industry, arming them with the necessary skills to understand […]
By Denise-Marie Ordway for The Journalist’s Resource Journalists often make mistakes when reporting on data such as opinion poll results, federal jobs reports and census surveys because they don’t quite understand — or they ignore — the data’s margin of error. Data collected from a sample of the population will never perfectly represent the population […]
By Stefanie M. Marrone for The Social Media Butterfly As a lawyer, you’re likely no stranger to speaking in front of people, but moderating a panel brings a unique set of challenges. You’re not just speaking—you’re guiding the conversation, managing personalities and making sure the audience gets value from the discussion. Moderating is all about […]
By Neil Courtis and Steve Dalton for Harvard Business Review Much has been written about the benefits of networking when you’re looking for a job. The problem is, you’re unlikely to receive any of those benefits if you don’t follow up after the meetings you’ve requested — and that’s a surprisingly common failing. Recently, before […]
By Kate Starr for Backlinko AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. With the goal of driving more sales for your business (or your client’s business). You can use it to create: Snappy taglines Persuasive product descriptions Attention-grabbing social media posts There are lots of AI copywriting tools out there. […]