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Five Lessons From a PR Crisis: How to Handle a Social Media Disaster and Turn it into an Opportunity

By Candice Georgiadis for Fast Company Public relations is not mentioned in today’s business sphere without social media. Many see social media as a major driver of brand perception. It’s no wonder 33% of PR professionals rely on social media daily, while 17% use it weekly. For brands, 43% are more likely to make use of social […]


Workplace Conflicts? 5 Tips to Improve Communication

By Kiely Kuligowski for Business News Daily Use these five communication strategies to effectively resolve workplace conflict. Unresolved conflict can impact your company culture, employee performance and retention and bottom line. Workplace conflict is often the result of poor communication. Use clear communication strategies like active listening to resolve workplace conflict. This article is for […]


Plan Now to Avoid a Communications Failure After a Cyberattack

By Rosalyn Page for CSO Responses to recent cyber breaches suggest organizations can struggle to get the message right in the midst of an incident. While managing the communications around an incident is outside the direct purview of the CISO, having an existing communications plan in place is an essential element of cyber preparedness. “Communications […]


Lessons From a School on Handling Social Media Crises

by Thom Fladung, Hennes Communications Whether in-person or virtual, the kids are still in school.  For the moment, however, this will be a class for the adults – and class is now in session on how to handle a social media crisis. On a Labor Day Sunday some time ago, the leadership team at a school […]


Communicating Through a Corporate Restructuring

By Denton’s… Just before Thanksgiving last year, the owner of a furniture company in Ohio texted and emailed all of his almost 3,000 employees during the night, informing them that their services were no longer required and the company was going bankrupt. He then flew to Paris for a holiday. No one knew where he […]


How You and Your Executive Can Become a Reporter’s Trusted Sources

By Seth Arenstein for PRNEWS It’s a popular refrain the PR pro hears from executives: I’m an expert on XYZ topic. So, why doesn’t the media call me for interviews? One reason is that the reliable source club is small. Anecdotally, it seems journalists have a cadre of go-to sources they tap consistently, especially when covering breaking-news stories. To some extent, […]


Communication During Crisis: Tech CEO Manages Silicon Valley Bank Collapse

By Adam Zaki for CFO Executives are on high alert — especially CFOs — after an unforgettable week in the banking world. In the aftermath of the failures of Silicon Valley Bank (SVB) and Signature Bank, and with more banks being put on notice, much of the attention has been on depositors, investors, shareholders. However, the employees of […]


AP Style Update: Style and Grammar Basics

By Nicole Schuman for PRNEWS Here, we explore grammar basics of AP style that writers use on a daily basis. occupational titles:  Only capitalize formal titles used before an individual’s name. Titles that serve as occupations should be lowercase. Also lowercase titles when they are not used with an individual’s name. Examples:  Pope Francis, the […]


Why Every Checkout Counter in America Sells Those $14 Magazines

By Elizabeth Djinis for Poynter Since their peak in the ’90s, print media companies have sought strategies and new publications that might save them from their financial woes. The check-out line at the grocery store might seem the least likely place for that solution to arise. Yet single-theme magazines like “The Complete Guide to It’s A Wonderful […]


Why Public Affairs and Corporate Communications Can No Longer be Siloed

By Erika Bradbury for PRNEWS Elizabeth Northrup recently joined Washington, D.C.-based public affairs firm ROKK Solutions as its first chief client officer. Most recently, Northrup served as Executive Vice President of Corporate Affairs at BCW Global. We spoke with Northrup about the extension of public affairs throughout communications and the importance of understanding bipartisan audiences in both […]


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