By David Lancefield for Harvard Business Review Picture this scenario: You’re planning to make some organizational changes that will result in layoffs. Perhaps market conditions are difficult, or you’re integrating a company you acquired. You haven’t figured out all the details about numbers, timing, and terms, so it’s too early to share the full picture […]
By Thom Fladung, Hennes Communications Only 49% of U.S. businesses report they have a formal crisis communications plan, according to Capterra’s Crisis Communications Survey, conducted in January 2023 with 243 U.S. business executives, all of whom held leadership positions of director or above. Another 28% said they have an informal or undocumented crisis communications plan […]
By Laurel J. Radow for Domestic Preparedness On August 21, 2017, time stood still for many in the United States. On that day, the first total solar eclipse transversed the continental United States in nearly a century. Communities across the country saw what many in the recent past had to travel great distances to view. That widespread special […]
By Ron Derrick for Domestic Preparedness A community’s level of resilience during a disaster often relies on the preparedness efforts of its private sector partners. Companies that invest in preparing for and responding to large-scale events are protecting much more than just company profits. For example, the thought and design that went into one hamburger […]
By Kayla Hannemann for PRNews Chances are you’ve seen one of the countless activations promoting Greta Gerwig’s movie, “Barbie.” From Burger King Brazil’s Barbie Burger to a bright pink billboard in the United Kingdom to a Progressive Insurance commercial set in the Barbieverse, this integrated campaign has touched billions of consumers around the globe. So, what can communicators learn from this […]
By Steven Johnson for Domestic Preparedness Few preparations made in anticipation of a disaster pay bigger dividends than how the team communicates with the news media and the public during a disaster. Seamless and coordinated communication is as important as seamless and coordinated operations – both during the disaster and in the recovery stage. Communications […]
By James F. Haggerty and Thom Weidlich for PRNews A big challenge to handling media relations around a lawsuit is understanding the rise and fall of media interest as the litigation drags on (as it typically does). One way to think about it is to keep track of standard mileposts in litigation that will be […]
By Arthur Solomon for PRNews Public relations agencies have many tools to prepare a client for an interview. But perhaps the most important one is not in any text book or training manual, and that is, “common sense.” Preparing a Client Below are some “common sense” lessons you probably never learned in PR classes that […]
By Bruce Hennes, Hennes Communications Before James Comey headed up the F.B.I., he served as general counsel of Lockheed Martin Corporation. While at Lockheed, he spoke at the National Security Agency about how studying law is similar to the education intelligence analysts receive. “You read a case and decipher…relevant facts, the [outcome] of the case…you are drilled […]
From Scott Van Voorhis, writing for the Harvard Business School… That killer fever chart in your slide deck might not be as impressive as you think. In fact, your audience might soon forget that critical data point. If you want them to remember your message, nothing sticks to the mind like a good story. It […]