Effective crisis communications requires more than legal expertise. During a corporate crisis, legal risk and reputational risk must be managed simultaneously. The strongest crisis management strategies pair experienced legal counsel with seasoned crisis communications professionals—working as co-pilots to manage litigation exposure, media scrutiny, stakeholder trust and reputation management through one coordinated strategy. By Bruce Hennes, […]
Senior living providers can strengthen reputation management by combining strategic public relations, media relations and thought leadership. Developing distinctive viewpoints, taking meaningful positions on industry issues and generating sustained positive media coverage can differentiate senior living organizations, build trust with residents and families, counter negative perceptions and strengthen crisis communications preparedness. By Mike Gross, AKCG […]
Media monitoring is essential to effective crisis communications, public relations and reputation management. By tracking news coverage, social media, audience sentiment and emerging trends, organizations can identify potential crises early, understand public perception and respond strategically. Consistent media monitoring also helps PR professionals measure engagement, identify influencers and make better-informed crisis management and communications decisions. […]
Bylined articles can be a powerful public relations and thought leadership strategy, helping organizations showcase expertise, strengthen brand credibility, engage target audiences and expand media visibility. Expert-authored content can also generate media relations opportunities, fuel social media content and give organizations greater control over their messaging—building long-term influence, trust and reputation management value. By the […]
Effective public speaking is a critical skill for young lawyers and other professionals. These 50 practical tips emphasize preparation, audience awareness, clear messaging, confident delivery, storytelling and authenticity. The advice offers a useful roadmap for improving presentation skills, executive presence, courtroom communication, media interviews and persuasive communication—skills essential to leadership, reputation management and crisis communications. […]
A public attack on negative media coverage can transform a minor story into a full-blown reputation management crisis. After robotics company 1X criticized a Wired article on social media, its complaint generated millions of views—vastly amplifying the original coverage. The lesson for crisis communications, media relations and PR professionals: don’t inadvertently make bad news go […]
From Forbes As collaboration becomes more cross-functional and AI reshapes day-to-day work, employers are looking for communications candidates who can adapt, build trust, think critically and communicate with sound judgment. Strong writing and technical expertise will always be essential for these roles, but interpersonal skills are what ultimately help teams succeed in the modern workplace. […]
Harvard Business School research suggests AI-generated news summaries may actually encourage deeper reading. In a large-scale study, readers who saw concise AI summaries were more likely to click through to full articles. The findings challenge concerns that generative AI will diminish news engagement, offering implications for journalism, media organizations, audience engagement and digital communications. By […]
By Leonard S. Greenberger, APR, AKCG – Public Relations Counselors Trust is a leadership asset — but for many organizations, it’s also largely unmeasured. That’s where AKCG’s Leadership Trust Baseline (LTB) comes in. Organizations invest heavily in strategy, culture, and communications, but they often lack a clear, data-informed understanding of how leadership is perceived. This gap becomes especially consequential during leadership transitions, when trust […]
By Carol Kinsey Goman There are two sets of qualities that people look for in leaders: warmth/likeability/empathy and power/confidence/authority. While women often excel in displaying warmth (which shows up in their influence and collaboration skills), they may hesitate to directly seek or show power. As Women’s History Month ended, it served as timely reminder to […]
