This article ran first in Crain’s Cleveland Business on December 19, 2024. By Bruce Hennes, CEO, Hennes Communications This article examines the crisis communications lessons from the tragic assassination of UnitedHealthcare’s CEO, Brian Thompson. It critiques the company’s public statements and explores the broader ethical and reputational challenges facing UnitedHealthcare in light of this tragedy […]
By Carol Kinsey Goman A recent graduate had just been hired by one of the world’s most prestigious high-tech companies. When I asked her why she was chosen out of the hundreds of candidates vying for that position, she said that it was due to the “sit next to on a bus” test. She went […]
By Galen Stocking, Katerina Eva Matsa, Sarah Naseer, Christopher St. Aubin, Elisa Shearer, Mark Jurkowitz and Shreenita Ghosh for Pew Research Center Although it’s much newer than other media like television or books, the podcast ecosystem has created a rich library of content covering a wide range of topics both popular and niche. A new […]
By Edge Editors for Dark Reading Question: What value do public relations experts bring to a company during a cybersecurity incident? Ronn Torossian, founder, 5WPR: The threat of a cyberattack is ever-present, making cybersecurity a top priority for organizations of all sizes. But when a cybersecurity incident occurs, it’s not just IT systems and data that are […]
By Lucy Meneghello for Communiqué PR In PR, reactive messaging is no longer an option—it’s a necessity. This strategy encompasses the development of a response to inbound media inquiries or other requests for comments following a major event. As the name suggests, most organizations develop this response reactively. But the best reactive messaging isn’t created […]
In this post-election climate, the expectations placed upon corporations, as well as healthcare, education and social service organizations, are more complex than ever. Navigating societal issues, especially hot-button topics like gender, climate and racial discrimination, is no longer optional—it’s an expectation. This responsibility grows exponentially with the reelection of Donald Trump, as organizations may face […]
By Kim Markus, writing for PR News… In today’s fast-paced media environment, where misinformation quickly spreads, PR professionals face a critical challenge: how to ensure authenticity remains at the heart of campaigns. The trust built with audiences is fragile, and reclaiming it requires courage, transparency and a focus on storytelling that resonates. The release of the […]
By Dawn Dankner-Rosen, Mackenzie Maher for O’Dwyer’s In today’s hyper-connected world, where news and information spread instantaneously, every business or organization will inevitably face some type of crisis that can threaten its hard-earned reputation. The stakes are even higher in healthcare, where effectively managing a crisis could be a matter of life or death. Medical […]
By Christine Azzolino for O’Dwyers The consumer electronics industry is booming and with it comes fierce competition at major trade shows like CES. With thousands of brands all vying for attention, exhibitors face the same challenge: How do you cut through the noise and leave a lasting impression? In today’s crowded landscape, it’s not enough […]
By Nicole Schuman for PRNews [Editor’s Note: Ahead of PRNEWS’ next PRNEWS PRO Online Training Workshop, PR Thought Leadership Strategies on LinkedIn on Nov. 19, we spoke to presenter Tayler Felix, Senior Social Media Manager at Workday. PRNEWS got a sneak peek into her session, “Optimizing LinkedIn Newsletter Engagement,” including the benefits of a LinkedIn newsletter compared […]