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Faced With Executive Orders, What Are Schools’ Marching Orders?

Understand what the orders mean – and don’t mean. Review policies and procedures now, with your legal counsel involved. Keep communicating – including when you’re not sure what’s next. Take a deep breath. By Thom Fladung and Bruce Hennes, Hennes Communications The news coming at school administrators and school boards has been fast and furious: […]


Today’s Lesson for Schools in Crisis: Make Communication Part of the Solution

By Thom Fladung, Hennes Communications In 2024, Hennes Communications worked with more than 50 schools, school districts and other education organizations. Our work involved serious issues and potential controversies including: Sexual misconduct allegations involving teachers Sexual misconduct allegations involving students Tense labor negotiations Superintendents facing no confidence votes from teachers Superintendents and school boards attacked […]


Faced With Executive Orders, What Are Schools’ Marching Orders?

By Thom Fladung, Hennes Communications • Understand what the orders mean – and don’t mean • Review policies and procedures now, with your legal counsel involved • Keep communicating – including when you’re not sure what’s next • Take a deep breath The news coming at school administrators and school boards has been fast and […]


How American Airlines Communicated Through Tragedy

By Eleanor Hawkins for Axios The communication team at American Airlines had to activate a crisis plan it hoped it would never have to use after last week’s midair collision of a passenger jet and Army helicopter that claimed 67 lives. Why it matters: Responding to a tragedy of this magnitude requires clarity, discipline and speed. The American […]


How TikTok’s Disappearance Became a PR Masterclass

By Natalie Severt for PRNews In a moment that underscores the challenges of navigating the political landscape, TikTok has found itself in a high-stakes battle. The app, which remains operational for existing users despite its removal from app stores, nonetheless faces an uncertain future as courts and government officials debate its fate. However, this evolving situation […]


The Elements of Meaningful Conversation: Fewer Mirror Questions, More Follow-Ups

By Alison Wood Brooks for HBD Working Knowledge When my fellow researchers and I analyzed 15-minute get-to-know-you conversations among 398 strangers, we found that four dominant question types emerged: introductory, mirror, topic-switching, and follow-up. So how do we distinguish these question types? Introductory questions are what they sound like—“What’s your name?” “How are you?” or […]


Super Bowl Brands Embrace Multi-Platform Campaigns

By PRNews For some brands, the Super Bowl doesn’t necessarily mean creating a multi-million dollar TV ad during the big game. Many notable promotions don’t even require an actual ad anymore, as the event is now a multi-platform experience for companies and consumers. Most brands seem to be taking a hybrid approach, pairing a TV […]


AI and Misinformation: A Major PR Problem

By Stamatis Astra for PRNews Generative AI tools have become increasingly integrated into public relations, particularly in optimizing tasks like analyzing trends and crafting pitches. However, as reliance on AI grows, so do concerns about its role in spreading misinformation. A recent audit by NewsGuard revealed that AI-generated content frequently produces unreliable information, with errors appearing in […]


Cyberattacks: Must-Haves for a Crisis Communication Plan

By Julia Petryk for PRNews This spring, the second-largest telecommunications company in the United States, AT&T, fell victim to cyberattacks, twice. These breaches led to hackers accessing call records and messages from over 100 million people. At first, the company concealed information about the data breach, but once it became public, AT&T’s stock value dropped—potential losses […]


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