Scott Juba – Crisis Communications, Social Media and Web PR

Scott Juba serves of counsel to Hennes Communications. In his career, he has worked with numerous high-profile clients from across the world on issues involving crisis communications, reputation management, social media monitoring, social media strategy, communication strategy, search engine optimization and media relations.

He is a recognized thought leader on social media and on the use of technology to communicate. Juba is renowned for his online monitoring, in which he marries the data capturing capability of advanced monitoring tools with the human intelligence required to strategically analyze online discussion of vital interest to a client. From the perspective of a seasoned crisis communicator, he assesses the volume, tone and influence of the discussion.

Additionally, he is particularly skilled at working with institutions of higher education and has served some of the nation’s leading schools, including Phillips Academy, which is often referred to as America’s best high school.

He has conducted training sessions for many organizations, including The American Association of Fundraising Professionals (AFP), Business Volunteers Unlimited (BVU), Neighborhood Leadership Development Program (NLDP), Cleveland Metropolitan Bar Association, Cleveland Department of Public Health, Canton City Schools, Malone University and Hiram College. He has also guest lectured at the Case Weatherhead School of Management.

Juba has received numerous awards from organizations such as Sales and Marketing Executives International (SMEI) and the Public Relations Society of America (PRSA). Former Ohio Gov. John Kasich, the Ohio House of Representatives and former Akron Mayor Don Plusquellic have also formally honored his work.

Juba’s educational background includes a master’s degree in public relations from Kent State University. He earned his bachelor’s degree in economics from Baldwin-Wallace College, where he was a Collegiate All-American Scholar and graduated summa cum laude.