Behind the Camera
By Bruce Hennes, Hennes Communications
Next time you watch morning or evening shows with live music: Today, GMA, Colbert, Fallon or SNL, notice the cuts: cue camera A, cue B, bring up C, pan B, pull back, cut to C and fade. Every few seconds, the screen moves and the point of view changes in a rapid fire manner. TV producers know movement holds attention better than content alone. Our brains are wired for sound, motion and light, so it’s cut, cut, cut. To illustrate, we bring you Kelly Casse from CBS News directing a music segment. You’ve probably never thought about how all this happens — but once you see it, you can never unsee it.
TV producers know movement keeps eyes locked on screen; content alone isn’t enough. To illustrate, we bring you Kelly Casse from CBS News directing a music segment. You’ve probably never thought about this — but once you see the video, you’ll never unsee it.
Click here to see what happens “behind the camera.”