Avoid These Three Mistakes When Reaching Out to Journalists
By Matt Petteruto, writing for PRNews
Increasing workloads, tighter deadlines and the added pressure to perform in a profession where layoffs and instability are all too common: This is the strenuous, demanding environment in which journalists operate today.
Successful PR and communications professionals understand the challenges journalists face and adapt their media outreach accordingly. However, some PR and comms pros continue to make critical mistakes that ultimately lead journalists to permanently block or place them on the dreaded “do not respond” list. This can be a fatal blow to an organization’s media relations efforts. It’s also something that can be avoided.
Understanding what journalists don’t want is just as important as understanding what they do want. For PR and comms pros looking to establish meaningful, credible working relationships with journalists, there are three fundamental mistakes to avoid when making your pitch.
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