Understanding Crisis Management in the Legal Sector Today
By Kelly Martin for Investors Hangout
Crisis Management Insights for Law Firms
Poston Communications has unveiled its first report dedicated to crisis management within the legal sector, focusing on how law firms convey these critical initiatives to their clients. This report sheds light on the current landscape of crisis management practices observed among leading law firms and offers guidance on powerfully navigating these challenges.
Key Findings from the Report
Through meticulous research involving Am Law 100 firms, Poston Communications gathered significant data illustrating the current state of crisis management. The study evaluated law firms and their respective websites to determine the prevalence of crisis management communication. The findings were illuminating:
- 89% of the firms referenced ‘crisis’ as part of their practice area descriptions.
- 49% maintained a dedicated crisis management practice at the forefront.
- 35% presented crisis management as a supplemental service.
- 15% received Chambers rankings specifically for crisis management, indicating a competitive edge in this specialty.
The Evolving Demands of Clients
A notable demand exists from clients seeking comprehensive support during challenging times that encompass legal decisions and reputational risks in high-stakes litigation. Despite this evident need, a gap remains as many reputable law firms underutilize their potential in crisis management. Often, their services are presented too passively and reactively, with crisis communications taking a backseat rather than a proactive role.
Creating a Comprehensive Crisis Management Strategy
According to Dave Poston, Esq., the CEO of Poston Communications, law firms that aspire to excel in crisis management must develop a proactive and comprehensive communication approach. “To foster growth and client satisfaction, firms should establish and effectively promote their capabilities in crisis management,” he observed. Those willing to innovate and take charge of crisis communications are more likely to thrive in a competitive market.
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