A Clean Water/Sewage Utility Offers a Season’s Greeting That Even Hallmark Would Envy
All year long, Coke, Apple, Nike and other large companies spend megabucks to create a 30 or 60-second ad for the Christmas season or the Super Bowl to win the hearts and dollars of consumers.
This year, Hennes Communications gives our Top Holiday Tip of the Hat Award to…The Greater Cleveland Regional Sewer District. Just call the phone number in the photo above or click here and you’ll hear why.
John Gonzales is the longtime Social Media Manager for the NEORSD, well-known for crafting interesting Facebook posts and memes that keep the public interested in the important – though usually not terribly flashy – work of this government agency.
This time, Gonzales hit it out of the park with a from-the-heart thank you to the residents and rate-payers of Northeastern Ohio that is honest and authentic – and decidedly low-budget.
As this is being written, just before New Year’s Eve, there are 2,990 messages in John’s inbox who listened to the message and were moved to leave a message of their own. You can listen to hundreds of those voicemails here.
Whether you work for a corporation, nonprofit or government agency, this holiday message from the Northeast Ohio Regional Sewer District will give you an uplifting, end-of-the-year smile — and perhaps inspiration for the creation of your own tug-at-the-heart Hallmark message to employees, customers, clients and other stakeholders.
Well done, John, and happy holidays to you, too.
Bruce Hennes, CEO
Hennes Communications