An Easy-to-Use Concise Guide to Conceiving, Shooting, Editing & Uploading a Video
By Nicole Schuman for PRNews
No, it’s not just your kids constantly glued to their phone laughing at funny, breathtaking and incredible social videos. Everyone, from tots to grandparents, watch and share this visual content so it’s important to consider it as part of your strategy.
According to HubSpot and Wyzowl research, “in 2023, people are watching, on average, 17 hours of online videos per week, and people are 52% more likely to share video content than any other type of content” on social media.
This confirms video as important for business. In fact, the research also shows 66% of consumers have watched video (i.e., product demos, reviews, FAQs, unboxings, etc.) to learn about a brand or product.
However, you may say to yourself, but I’m only a PR professional—I’m not a video editor! Or you may not have the budget to bring on another resource. PRNEWS asked some video experts for some tips for communicators who may not have an editing and production background, but can create engaging social video with some simple guidance.
Video conceptualization
- Keep the audience in mind
“Ask yourself what topics would be important to the audience you’re trying to reach, and how your product or service relates to them. As an example, Marino works with an olive oil brand and we create recipe videos featuring our products so the audience knows how it can be used. It’s entertaining and informative without being too ‘salesy.’”—Michael Katz, VP of Social Strategy at Marino
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