Fighting Putin’s Propaganda: Narrative Response Toolkit

From our colleagues at Lynn PR in the United Kingdom, written by Stefan Rollnik…

President Putin is waging two wars which are mutually reinforcing.  One with bombs and one with information.

In seeking to pollute the information space with bad information, contradictory information and downright lies, Putin is blurring the lines of reality and making it harder for Ukraine to defend itself.

The Misinformation Cell is dedicated to supporting the Ukrainian people in the information war.

Through a coordinated response we can arm the communications community and civil society with the information they need to fight back.

In this report you’ll find some simple narrative and content recommendations to fight Putin’s propaganda.

Our Counter Narrative Campaign development (CoNaC) disinformation response strategy looks at disinformation not through the lens of facts vs lies, but as competing narratives.

We fight stories that are built on deliberate distortions of reality with a better story: we build our counter-narratives on hope and truth.

Ukraine is already winning the information war with agility and creativity and there are journalists across the world working tirelessly and effectively to debunk disinformation.

We do not seek to replace this ecosystem. Instead, our Propaganda Response Toolkit provides communicators in the PR and Communications industry, public sector, civil society and beyond with a one-stop-shop for narrative guidance and content recommendations.

We hope our insights are also useful to journalists, editors, producers, policymakers, NGO and business leaders who play big roles in the information ecosystem.

Our recommendations are not comprehensive – nothing is – but we hope it can add to our collective armoury. As narratives develop – so will our recommendations.

To see a copy of this excellent tool kit, click here.