Presentations are a gamble; they’re risky. You invest valuable time and money, but you can’t predict the presentation climate that you will be dealt. You cannot calculate the exact mood of the audience or control all variables of the situation. To succeed, you must be bold, and come prepared with an ace up your sleeve. You need to be a master of persuasion.
Even if your goal is only to inspire or inform, you still need to persuade your audience to pay attention. If you need to compel your audience to take action, persuasion is an obvious essential.
The Ace Up Your Sleeve: 6 Proven Methods of Persuasion
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