3 Lessons From General Mills During a Product Recall

A brand’s worst nightmare: product recall. For brands in the food industry, customers’ health and safety are on the line and any recall situation can turn bad. Every brand should treat a recall situation as a crisis – even if nothing bad has happened yet. Taking the right steps in a recall situation can help protect your brand’s image and help your fans stick with you through and after the crisis.

This week General Mills recalled thousands of pounds of flour after health officials traced 38 E.coli cases back to the contaminated flour. Fortunately, General Mills took appropriate steps that may have potentially relieved a more serious crisis. Here are three lessons we can learn from this General Mills product recall.

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