9 Ways Spokespeople Can Annoy Reporters

It’s no secret that journalists get exasperated with PR pros who pitch wholly inappropriate stories to them. Even those PR pros who are experts at researching a particular journalist’s beat and outlet and successfully land an interview for their company’s lead spokesperson—say, a CEO—can aggravate time-strapped journalists if that spokesperson is ill-prepared or has a defensive attitude. Media training is as important as smart pitching.

Here are nine ways a brand spokesperson can annoy a journalist during an interview, compiled by Bonnie Shaw, president of Clearpoint Agency. Any one of these actions could result in categorizing you as an automatic delete in a journalist’s inbox.

For the nine ways, click here.