4 Crisis Communications Lessons from Kellogg’s

The way an organization reacts in the first hours of a crisis will probably determine whether it succeeds or fails in regaining public trust.

The way brand managers at Kellogg Co. recently esponded to the release of a video depicting a disgruntled employee should serve as a model for handling a PR crisis.

When crisis strikes, here are four best practices to adopt—as exemplified by Kellogg.

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